It's much better to get known
in a smaller
niche than to try to be everything to everyone, so hone
in on the
particular topics you want to be an industry
leader for and start writing authoritative articles on the leading blogs
in that space.»
It differentiates you from your peers and helps to position you as a
leader in your field — as a specialist and an authority who knows how to do a job and fill a
particular niche in the workplace better than anyone else.