«We know that one size doesn't fit all, and from spring our customers can afford to be choosy and still travel in the UK's
leading economy cabin,» said Craig Kreeger, chief executive of Virgin Atlantic, who also announced a # 300million investment into renovations in the
airline's
catering, new check - in kiosks at Gatwick and Heathrow, and the addition of 12 new Airbus A350 aircraft.
Some observers say the change to spending - based programs is a logical development following the hotel industry's
lead, but others see it as the latest step in a class warfare where
airlines disproportionately
cater to big spenders at the expense everyone else.