Comprised of three distinctive brands — SureStay
Hotel by Best Western (classic
economy), SureStay Plus
Hotel by Best Western (premium
economy) and SureStay Collection ® by Best Western (lower - midscale soft brand)-- SureStay
Hotel Group's rapid success can be credited to its unique, competitive fee structure and Best Western's staunch reputation for enhancing the guest travel experience by providing real, consistent value and an industry -
leading, return - guest loyalty program.