Not exact matches
Instead, if
Apple is indeed dealing with lower - than - expected demand, it would likely cut
production or stop
production altogether and sell whatever is
left until it releases new iPhones later this year.
Apple doesn't typically like to
leave more than a week between a hot new product's announcement and actual launch date, so it was enough to see the company's hottest iPhone in ages officially slated for an October 27 pre-order start way back on September 11 to understand its widely rumored
production troubles were real and serious.
Samsung increased its
production of the OLED panels in order to meet
Apple's expected demand, but lackluster sales of the iPhone X have
left Samsung with a surplus of OLED panels and few buyers.
Thanks to its existing
production capability, Samsung was the sole supplier of OLED display panels for
Apple's iPhone X in 2017, which
left LG Display under pressure from
Apple and scrambling to invest billions in its OLED manufacturing facilities in time to compete for the next round of orders.That investment appears to be paying off already, with LG Display reportedly in line to supply some OLED panels to this year's new range of iPhones, which is expected to include two new 5.8 - inch and 6.5 - inch iPhone models with OLED displays.
Apple's decision to slash iPhone X
production has reportedly
left Samsung looking for new customers to sell its OLED panels to.
Nikkei reports that Samsung has been
left scrambling to find new customers for its OLED displays after it ramped up
production to ensure smooth supply of panels for the iPhone X but
Apple ended up cutting iPhone X
production by half.
This low demand has caused
Apple to reportedly reduce its iPhone X
production by half,
leaving Samsung with a surplus of OLED panels which the South Korean company is now unable to sell.
Slow leaks become a gushing river once full
production begins, of course, and there's typically almost no mystery
left at all once
Apple finally gets around to unveiling its new iPhones each September.