"Legal consumers" refers to individuals or businesses that seek and use legal services. These people or organizations require assistance from professionals like lawyers, paralegals, or law firms to address their legal needs or resolve legal issues they may encounter.
Full definition
This white paper explores the state
of legal consumers in general, while this paper reveals the psychology that drives them to contact law firms.
To be competitive here, you need a thorough understanding of the local markets and what marketing methods are most effective for
driving legal consumers in the area to take action.
To reach targeted
legal consumers in today's digital marketplace, you need to go where they are, engage them, and lead them to your door.
The growing complexity of the digital marketplace calls for a shift in strategy to capture your share of
targeted legal consumers.
We work online every day in these markets, and we know what marketing methods work best to drive
local legal consumers to take action.
Neither the internet nor law firms are one size fits all; there are opportunities to
reach legal consumers no matter who you are.
Quality images are an immensely valuable aspect of website design because of the emotions they can stir and because psychological factors have a clear influence
on legal consumers.
We know the ins and outs of what is happening in the local communities, and we know what marketing methods are most effective to drive
area legal consumers to take action.
To succeed in today's internet marketplace, you need to engage targeted
legal consumers where they are, and lead them through your doors.
With so many new pathways to your virtual front door, you need a marketing strategy that
engages legal consumers where they are.
The biggest lesson here is that online savvy
legal consumers use their internet skills to find an attorney in different ways.
Now
when legal consumers want to find an attorney they turn less to personal referrals and more to online searches.
In fact, it is welcome,
as legal consumers want and expect a response from you in a timely manner.
While this year looked to be more of the same
from legal consumers, there are a few big questions to consider.
That's why you need a vendor who's familiar with what
legal consumers look for, and who has conducted enough pay - per - click analysis to provide you with appropriate direction.
It will set you apart from the competition and
help legal consumers understand why they should choose your firm.
This «internet rush hour» is taking place after you have left the office and since most
legal consumers find lawyers online you could be missing a vast window of possible cases.
The more you can do to increase their understanding of and confidence in your law firm business, the better your chances of being found
by legal consumers.
Using insights from our 2015 survey, this paper will explore the common stages that
modern legal consumers follow on their journey from recognizing a legal need to choosing a firm to represent them.
This requires an integrated lawyer web marketing strategy that builds your digital presence and puts you in front of as
many legal consumers as possible.
The vast majority of
legal consumers seek an attorney for a very specific need, and all consumers expect their specific needs (not anybody else's) to be addressed in marketing.
Since
legal consumers move quickly during this discovery and evaluation process, you need to be ready to prove your credibility.
In previous blog posts, we've discussed how voice search stands ready to
serve legal consumers with disabilities.
The good news is, while they weren't your clients, they were still
legal consumers at some level.
It's been my contention that because of the wide scale proliferation of mobile and cloud computing, 21st century
legal consumers expect more from their legal counsel than ever before.