Not just the most expensive
legal industry keywords.
Not exact matches
77 % of the most expensive Pay - Per - Click (PPC)
keywords relate to the
legal industry.
In 2016, Search Engine Watch revealed that 78 percent of the 100 most expensive Google Adwords
keywords were in the
legal industry — and six of the top ten were MVA - related.
Given the sheer preponderance of
keywords like «lawyer,» «attorney» and «criminal defense law firm» in
legal consumers» search queries, people in the
legal industry tend to pay the highest price in PPC management fees.
And it's no secret that search terms in the
legal industry are some of the highest, with competitive
keywords often costing hundreds of dollars.
The
legal industry is hyper - competitive, so try and be specific in your
keyword research.
In the
legal industry, we've found that proper use of negative
keywords is crucial to a successful strategy.
The
keyword «personal injury lawyer» will generate a number of searches and clicks, but it is also one of the most competitive and expensive terms in the entire
legal industry due to the large commissions an attorney can earn.
You can then search for lawyers using combinations of practice,
industry, and
keyword specialisms, say language or bar admission, or a type of transaction structure — basically all the attributes of that lawyer that are listed on their web bio, and then tagged on to the
Legal Monitor system.