The phrase
"legal marketers" refers to professionals who promote and advertise the services of law firms or lawyers to attract clients and expand their business.
Full definition
For legal marketers involved with legal directories and surveys, three events coming up in the next month should be of interest.
Each of these tools serves a purpose and if used properly can provide
legal marketers with a great advantage over their competition.
As the technology improves and it becomes more widely accepted, I predict we will see a substantial increase in the number of law firms and
legal marketers who create and promote live video.
As the largest conference for
legal marketers in the world, it's sure to deliver knowledge and connections that help you do your job more effectively.
Where directories are concerned,
most legal marketers want an easy life, and few companies will innovate without any pressure placed upon them.
We have built this functionality using our experience as in -
house legal marketers and by building websites exclusively for the legal industry since 2012.
Ready to find out what can be accomplished when your law firm's custom website and online presence is managed by
experienced legal marketers?
When it comes to law firm SEO, however,
many legal marketers fail to understand the difference between keywords and long - tail keywords.
In our experience, and I'm sure there are plenty
other legal marketers out there, have dealt with similar things.
And if there are
legal marketers out there doing this kind of stuff already, please drop me a note.
The earlier law firms and
legal marketers start, the more time they will have to adjust and reap the benefits of these trends and gain an edge on their competition.
Since then, things have been pretty quiet other than the usual debate among
legal marketers about the degree to which any of the rating services matter from a marketer's perspective.
Prepare to learn great advertising ideas and learn from some of the
best legal marketers in the country.
Which books do the nation's
top legal marketers consider to be the best on marketing, sales and strategy?
Don't put multimedia on your site that is for nothing more than giving a technological twist that «proves» you are part of the next generation of net -
savvy legal marketers.
She used the book as a tool to get
legal marketers thinking about how to approach marketing and business development from a behavioral perspective as it relates to law firms.
But I've worked closely with hundreds
of legal marketers and administrators, and I have seen many of them repeatedly making the same mistake, drastically decreasing their effectiveness and career satisfaction.
We do this by employing expert creators and
legal marketers who will work with you during the design process.
It will provide attorneys and
legal marketers with information about using Web 2.0 in their marketing efforts, according to an announcement.
As you may recall, when the commission first announced its plans to study this issue, it created quite a stir among legal bloggers, kicked off by a much - discussed «red alert» blog post by
legal marketer Larry Bodine which began, «The ABA is quietly gathering support to choke lawyer marketing on the Internet.»
Whether you have an army of
legal marketers at your disposal or draw upon part - time marketing support, the following tips can help you get the most out of the rankings process, before, during and after the submissions:
We can be confident that lawyers aren't going to be replaced by robots anytime soon, but it will have an impact on
how legal marketers market their services.
LMA is excited to launch a new Shared Interest Group (SIG) that will
help legal marketers build more diverse and inclusive firms.
Through SSPI's various workshops, you'll not only learn from seasoned lawyers but from other professionals in the industry —
from legal marketers who can help with business development strategy and marketing techniques to accountants who can discuss the business and tax consequences of opening a practice.
While these events still take place, and they are valuable and worthwhile for younger members of law firm marketing teams, or those new to the industry, more
senior legal marketers are also after insights into the future direction of the industry.
Over at Chambers, the company
made legal marketers the world over happy when it increased the number of client references you can provide in a submission up to a new limit of 20.
You're sure to recognize many of the past presenters as well -
known legal marketers and bloggers (Susan Cartier Liebel, Kevin O'Keefe, Catherine Sanders Reach and Bob Ambrogi, to name just a few).
«Client Lauren Stiller Rikleen Launches New Website for the Rikleen Institute for Strategic Leadership Main
Legal Marketers Need to Focus on Key Factors Affecting Email Deliverability»
-LSB-...] September 20, 2011 By Jay Pinkert 3 Comments Over the past few weeks I've heard and read well -
intentioned legal marketers recommend asking clients, legal colleagues and other referral sources for favorable comments on -LSB-...]
-LSB-...] the past few weeks I've heard and read well - intentioned
legal marketers recommend asking clients, legal colleagues and other referral sources for favorable comments on -LSB-...]
In the old days, law firm marketers used to head to the LMA listserv groups, and some of the same conversation now takes place at the
excellent Legal Marketers Extraordinaires group on Facebook.
Attorneys and
legal marketers book the group rate across the country for industry association conferences and trade shows, looking to «increase their exposure,» «know the industry,» «network with key decision makers,» and collect tote bags.