In store, high impact display and POS materials along with compelling channel specific cross merchandising offers (where
legal) on relevant summer celebration products including deli
items and salty
snacks, will drive shopper consideration and conversion.
Channel specific cross merchandising offers (where
legal) on the purchase of relevant
items including salty
snacks, meats and ice and the purchase of Heineken or Heineken Light round out the program and provide shoppers with convenient solutions for their at - home viewing occasions.