It's figuring out, from the mass of things you might possibly mention, precisely what your points are — and then stating them cogently, and with adequate support.Although this advice might seem obvious,
legal writers constantly overlook it.
I became enamored with the
constantly changing search industry and within a few years, I became the in - house search
writer for Search Engine Land, spoke directly at
legal marketing conferences like PILMMA, the Injury Board and Lawyernomics and talked to hundreds of attorneys directly about search marketing.