These figures of speech are much more
than decorative flowers that brighten the garden of language; for the use of a metaphor or
image can evoke the power of the world view to make it
legitimate or illegitimate.
However, G4S's aim to project an
image of neutrality was determined to be a
legitimate business aim, as long as it only applied the policy to customer facing staff rather
than its staff within all other departments or roles.