Sentences with phrase «less a marketing strategy»

Not exact matches

If you want to reach local customers and keep them coming back to your business, text - message marketing is one of the most effective strategies for doing so: While email marketing messages are opened by less than 20 percent of recipients, text message ads are typically viewed by at least 95 percent of recipients, according to Mashable.

Like every year, some marketing strategies become less effective and some more effective.

The PESO Model and Nice Model make developing a marketing communications strategy less overwhelming and more successful for small businesses.

But it also was a down payment on a strategy that Luis hopes will eventually leave Coach far less vulnerable to trouble in the handbag market.

«The operator - reliant strategies that Apple uses in developed markets are less applicable in emerging markets.»

While not all bets have paid off — his global macro strategy suffered amid currency volatility in 2014 — Shiff says he ends up losing less in down markets than pure equity managers do.

These include currency - hedged ETFs, triple - levered ETFs based on commodities, unconstrained bond funds with short positions betting against U.S. Treasurys, private equity funds, emerging market debt instruments, historically less - liquid bank loan funds, and all manner of actively managed strategies packaged in supposedly easy to buy and sell wrappers.

The new customer engagement strategy should feel less like a marketing and sales campaign, contest, or tool, and more like a well - developed friendship founded on the basis of interdependent needs and mutual respect.

In order to access younger companies with the potential for rapid growth, investors will need to embrace alternatives, particularly private strategies that operate in less - efficient markets with more opportunities to generate alpha.

It's a risky strategy, but one that many less - experienced and less - educated investors have adopted — both during the epic bull market seen earlier this year and in recent months following its equally amazing collapse.

Those funds, which rely on sometimes sophisticated strategies to protect clients» portfolios, lost significantly less than stocks and mutual funds did in the last two U.S. bear markets.

Content is 62 percent less costly than outbound marketing strategies, and it drives higher engagement.

This is a cool strategy, and one that can earn you a decent ROI, but there are a handful of disadvantages for SaaS companies that make it less than ideal as a long - term marketing solution:

For all the indications that younger investors may be catching onto a «buy - and - hold» stock investment strategy, it's important to note that millennials have much less to invest, and to lose, by staying in the market than their parents who are close to retirement.

With a clever approach to sales and thrifty marketing strategies, they're empowered to do more with less.

The theory that bigger institutions will make bitcoin markets less volatile and more liquid has grown as new OTC exchanges spring up, carrying names such as Circle, Octagon Strategy, Cumberland and Kraken.

This high - water mark for the bond / stock arbitrage strategy hasn't been matched since, and one might argue that high global economic and political risk made stock markets less attractive during the mid-20th century.

But that strategy works a lot less smoothly than it used to, says green marketing expert Shel Horowitz, author of eight books — most recently the Amazon Environmental category bestseller Guerrilla Marketing Goes Green (with Jay Conrad Lmarketing expert Shel Horowitz, author of eight books — most recently the Amazon Environmental category bestseller Guerrilla Marketing Goes Green (with Jay Conrad LMarketing Goes Green (with Jay Conrad Levinson).

Besides, having to manage a hedging strategy in volatile markets means companies are less focused on their actual lines of business.

That critique misses the mark because the objective of low volatility strategies is not to capture all of the upside in a bull market, but rather to perform less...

For starters, consider that CMI's annual Benchmarks, Budgets, and Trends research has consistently found a content marketing strategy to be the one thing that separates successful content marketers from their less successful peers.

This book describes the proper way to view the markets and your portfolio, and show you the simple strategies that make investing more profitable, less confusing, and less time - consuming.

What we found from our research is that SEO has become less of a marketing play and more of a branding strategy.

If you think we are heading into a bear market, losing less with dividend stocks is a good strategy if you want to stay allocated in equities.

Although this is less than 2.5 percent of the market capitalization of all US publicly traded equities, the trading volume related to deleveraging from these trading strategies could be much larger, particularly at times of equity market stress.»

You might be less competitive in some market segments (and charge lower prices there), but this pricing strategy can allow you to focus on charging higher prices and reaping bigger profits from the flagship products — where you are truly the market leader.

This percentage increases to 81 % if the team has a documented content marketing strategy (which is one of the key factors that differentiates effective content marketers from their less effective peers).

Within these categories there may be more - or less - risky options, and understanding these subsets of the bond market may help you find appropriate investments for your strategy.

Most smart beta strategies have a higher level of turnover than traditional market cap - weighted indexes, and a slightly less advantageous liquidity profile.

The articles tapped into the recognition and movement towards more science and less art in the spheres of marketing and sales as well as in overall social strategy.

The strategy of Value investing is to buy an asset for less than it is worth and benefit when the market corrects the pricing mistake.

As is normal in a market recovery, most activity is now concentrated in less complex transactions as institutional investors simplify their investment strategies.

Here's a fact: In the US, close to 60 million households (~ 90 million people) in the US are either under underserved / banked and traditional banks can't serve them profitably — In fact, a 2010 FDIC survey found that while 73 % of banks were aware of the unbanked and under - banked populations in their market, less than 18 % identified expanding services to these consumers as a priority in their business strategy.

«It benefits them because they have less points of contact and a more consistent go - to market strategy, which reduces costs on their bottom line.

In consideration of global public health recommendations, including WHA Resolution 63.23, the WHA Global Strategy of Infant and Young Child feeding and the global impact of exports from the Union to third countries, the labelling and marketing of processed baby foods should make it clear that these products are not adequate for use by infants of less than 6 months of age and should not undermine the 6 month exclusive breastfeeding recommendation; Considers therefore that the labelling and marketing should be revised in line with WHA recommendations for foods for infants and young children;

TIME - SAVING FEATURES FOR TEACHERS «Designed to help educators reimagine blended learning, Brightspace helps instructors deliver a personalised experience for each student 3/4 with fewer headaches, and in less time,» said Ken Chapman, VP of Market Strategy at D2L.

Conceivably, the market strategies of charter schools and large CMOs, rather than the needs of families and students, could drive the market, leading to more imitation and less diversity.

The letter says free healthy school lunches for infants are «the bedrock» of a «transformative childhood obesity strategy» to tackle the marketing of less healthy food and drink, boost food education in schools, encourage companies to reformulate their products and support families in healthier eating.

Even if you don't sell a book from the campaign, for $ 25 or less, you can get a good amount of information about who's interested in your book... which can help you with your overall marketing strategy by letting you get more focused on the people who really want what you're writing.

I know you'd have to pay someone, but it could be 6 - 8 hours of your time in order to get things the way Amazon requires while a Fiverr typesetter would do it in less time and you could use that time to work on your book marketing strategy.

Using the marketing strategies you're about to learn, I was able to get the book ranked # 1 for the term Lifehack in less than 1 week even though websites with much bigger audiences than mine like Lifehacker and Lifehack were going after the same term.

A lot of people responded rather negatively to my last post questioning whether Nokia had a tablet strategy and decrying the entire idea of the tablet market as little more than a gimmick — Too large to be a phone and marginally more functional but smaller than an even a netbook and significantly less productive.

It has spurred me to write more and market less, try some new strategies, even branch out from historical fiction to speculative fiction — not a difficult stretch — and be thankful that as an indie I can makes these changes because I am am not obligated to any agent or editor or contract.

Having a well thought out strategy means you can achieve more by doing less and can track the results of your marketing activity.

People often say it's harder to market fiction... I've found it to be easier, because there is so much less competition (there are tons of books, but very few authors are using the strategies I use to get visibility and reach new readers).

I've openly recommended CreateSpace as a strategy for many clients as a test, stepping stone, even a way to enter the publishing world with the giant Amazon in play — but, and always a but in the mix — there has to be editing, get a professional cover done and yes, lay it out — don't do the template Amazon version... than have the layout designer do the uploading — for less than $ 3,000 (most likely), you have quality cover design, interior, editing and you are rocking and rolling with the big boys — you get max percentage on eBook payout, you have print books available on demand and you can start marketing your work and words like crazy.

The many niggles of a less than satisfactory experience with the worlds biggest eBook publisher have triggered many authors to review their marketing strategy going forward.

Primarily companies with market capitalizations less than the largest capitalization company included in the Russell Midcap ® Index at the time of the strategy's investment, although, to a limited extent, may include companies with higher market capitalizations

Most smart beta strategies have a higher level of turnover than traditional market cap - weighted indexes, and a slightly less advantageous liquidity profile.

Do that and you'll likely end up taking more risk than you intend in some years, less in others and you'll have turned over control of your investment strategy to the financial markets.