Since then they could care
less about the book market.
Not exact matches
Even if you don't sell a
book from the campaign, for $ 25 or
less, you can get a good amount of information
about who's interested in your
book... which can help you with your overall
marketing strategy by letting you get more focused on the people who really want what you're writing.
Self published authors have to rely on their own resources, be more creative in finding retail shelf space for their
books (as a rule, self published authors have far
less access to chain bookstore shelves than the big publishers who spend millions on
marketing dollars), and have to work very hard to create any sort of buzz
about their
books.
Using the
marketing strategies you're
about to learn, I was able to get the
book ranked # 1 for the term Lifehack in
less than 1 week even though websites with much bigger audiences than mine like Lifehacker and Lifehack were going after the same term.
I have published 600 terrific small
market literary and regional titles over the past 30 years that are exactly the kind of
books big publishers couldn't care
less about.
I've talked before
about self - publishing, how it's been a huge boon to my writing career, but also how authors should temper their expectations: realize that writing, editing, designing a cover for, formatting and converting, and
marketing a self - published
book is a lot of hard work, and is
less likely than the lottery to make you rich.
Many people are on Twitter in a personal capacity, but are
less clear
about how to use it to
market books.
My sense is that we hear
less and
less from Amazon
about $ 9.99 new releases these days, and the company has pivoted so that much of its
marketing muscle on pages such as this is devoted to
books priced in the $ 11.99 to $ 14.99 range.
If an author and publisher have worked together through prior writing,
marketing and publicity to get me really excited
about a particular
book then more power to them if I'm willing to pay more for the privilege of reading that
book than I would for a
book by a
less - successful author - publisher team.
If we want a healthy reading culture, we have to work hard to be sure
books actually are competitive against these other media types, and a big part of that is working hard to make
books less expensive.And a bigger part of that is to encourage authors to spend their time writing as opposed to pounding their head against the wall wondering
about how to
market.You want the
book market to be like Hollywood, where nearly everything is formulaic and / or derivative?
The plan is to make
books more
about merit and
less about marketing budgets.
The backtest indicates that the magic formula only outperforms the
market by
about 3 % per year, which is far
less than the 8 % to 18 % outperformance that Greenblatt indicates in his
book.