It's
less about the keywords and more about the quality of the content.
Not exact matches
Six years ago and more, it was the norm to write short blog posts, 500 words or
less,
about any
keyword - focused topic you could find in your niche.
The beautiful part
about those
keywords is that they are
less competitive, which means it is easier to rank for them, and they convert better than head terms.
Although the search volume on individual long tail
keywords is far
less than it is for head
keywords,
about 80 % of all searches are for long tail
keywords, as the people at Moz show in this graph:
Now for the
less - talked -
about psychology behind these actions: If you are indeed interested in a company such as Apple or Google (the examples I used above), go to their websites as part of this executive exercise; look at the CXO players, their website colors, the
keywords they use over and over again — and let the feel of the culture and the website really sink in.
So he decided to speak with Kathryn Troutman, president of The Resume Place,
about his military and private - sector healthcare experience, the kinds of federal positions he might apply for, and the
less - than - obvious
keyword searches he should do on the USAJOBS database.