Compared with their counterparts in advanced, tier 1 mega-cities such as Beijing and Shanghai, residents of smaller tier 4 and tier 5 cities are commonly thought to be
less valuable as customers because they aren't as wealthy, have limited shopping needs, low
brand awareness and frugal mindsets.
Professional Experience Krafty Kuisine (New York, NY) 11/2010 — Present Vice President of Sales • Successfully launched Krafty Kuisine, a manufacturer of high end appetizers, into the wholesale food service industry • Hired and managed 6 food service brokers in the New York, Philadelphia, New England, and Florida markets • Designed and implemented a distribution network of more than 10 distributors in
less than 6 months • Generated strong sales and
brand awareness through networking, tradeshow advertising, marketing efforts, and other tactics • Attended broker and distributor sales meetings for education and training on Krafty Kuisine products • Performed in - house test marketing of new products and devised alternative marketing techniques to broaden product appeal • Managed sales, marketing, and customer service staff ensuring profitable and professional operations