Not exact matches
Huge billboards, sides of buildings painted with murals, trams covered in liveries, online sites flooded, countless trailers, articles
and so on... that was a major
marketing push,
and we suspect no
less effort will be put into the
publicity of Red Dead Redemption 2.
Timing is everything —
and no
less in book
marketing and book
publicity than in any other endeavor.
Can it be that, if all eBooks sold for $ 9.99, then — all things (including book
publicity and book
marketing) being equal — the only books with a competitive advantage would be those that cost
less than $ 9.99?
Stephanie Chandler: Yes, I've been doing
less traditional
marketing and publicity and focusing more on helping authors get professional support for self - publishing their books.
If an author
and publisher have worked together through prior writing,
marketing and publicity to get me really excited about a particular book then more power to them if I'm willing to pay more for the privilege of reading that book than I would for a book by a
less - successful author - publisher team.
With this monopoly or near - monopoly they can dictate terms to publishers or dictate what gets published: Amazon is great at selling certain kinds of books but not others (trade paperbacks, lit fiction that needs «discovery»; mid list from writers who lack a social media or
publicity «platform»),
and the more Amazon dominates the
market, the
less viable it becomes to publish books in those categories.
Of course Activision
and Bungie will be aiming to drum up as much
publicity for the game as they possibly can having stated that there will be no
less than a whopping $ 500 - million spend on Destiny, which includes «
marketing, packaging, infrastructure support, royalties
and other costs,» as well as the development itself, naturally.
Huge billboards, sides of buildings painted with murals, trams covered in liveries, online sites flooded, countless trailers, articles
and so on... that was a major
marketing push,
and we suspect no
less effort will be put into the
publicity of Red Dead Redemption 2.