Resume being whisked into Recruiters ATS and candidates not able to jump - shift the next step, owing to a poor cv or
less matching keywords.
Not exact matches
Balancing
matching options, words versus phrases, and general versus niche
keyword selections to accurately segment your audience enables you to improve quality scores (a measure of relevance as perceived by the search engines,) find
less competitive «niche»
keywords, and expand impression exposures within your budget parameters (e.g. synch to Google's recommended daily budget.)
Recently, I witnessed an account capture 30 %
less traffic because the
keyword match was changed from broad to phrase
match in Google.
In the past, there were two advantages to tail terms — first, that you could show up by yourself on that
keyword (no longer the case with broad
matching), and second, that you could improve your click through rate (CTR) for that specific query and pay
less for high position.
Computer screening is even
less flexible, based on
keyword matches.
They hope that the words on their resume magically
match the
keywords a company's HR department or recruiters search for in their prescreening process... and the odds stink, generating candidate response rates that typically range between 0 - 5 %, even in better hiring years (most average
less than 2 % today for active candidates).
Studies show that hiring managers spend
less than 2 seconds looking for a
keyword match, so it's vital to use specific
keywords found in the job listing.