• Find out the employer's preferences and highlight relevant features of your profile • Exhibit ample knowledge
about the prospective facility • Tune and tweak your
letter to reflect the company's culture • Demonstrate adaptability and
flexibility • Grab the reader's attention right from the start • Insist on obtaining an interview date in the last paragraph • Show your keenness by including an application follow up plan in your cover
letter • Include some selling points of your candidacy in terms of quantified accomplishments — write to impress.