Unless Hyundai has cultivated legions of loyal buyers, it will take more than a cheaply accented interior to convince consumers to step up to the Azera from its less expensive but still - attractive offerings — or prevent them from jumping ship for a better - established entry -
level luxury marque entirely.
Not exact matches
We're repeatedly told that the purpose of building «affordable» entry -
level luxury / premium sedans is to attract new, younger buyers to the
marque.
A GM company spokesman said that Buick is positioned as a «premium»
marque (entry -
level luxury) to compete with Acura, some Lexus models, Volvo, and Infiniti, while Cadillac is aimed at the «
luxury» performance segment which includes BMW and Mercedes - Benz, and Audi [43]
The Lexus IS was introduced to European markets in 1999 and became the
luxury marque's entry -
level model; by this time the Lexus ES was no longer sold in most European markets.
Soft leather panels, real wood grain trim, and brushed metal accents feel more in line with full -
luxury German
marques than the QX50's «entry -
level»
luxury rivals.
The Volkswagen CC, which debuted back in 2008, has a pleasing blend of style, refinement, and performance, offering an entry -
level luxury car at a price that is much lower than the
marque luxury brands.
The new Mulsanne, designed and engineered at Crewe from the ground - up, reaffirms the
marque's intent to create a new flagship Bentley with refined performance, unparalleled
levels of interior
luxury and coach building skills to the fore.
These offers have made the entry -
level luxury Audi cars more accessible to aspiring buyers in a campaign to boost sales for the
luxury marque.