Perry's not the only one playing with math: the Obama campaign is hiring a cadre of numbers nerds to help
it leverage the vast amount of data generated by field organizing, social media, direct mail and digital advertising.
Not exact matches
Fortunately, increasing usage
of technology has created
vast amounts of data that can be
leveraged to take the guesswork out
of understanding your consumer.
With the continued growth
of Twitter, more individuals and organizations have begun
leveraging this ubiquitous «microblogging» platform to draw attention to unfolding events as they happen.I can state from personal experience the same thing that Twitter says based on studying
vast amounts of data: «Live tweeting» consistently increases retweets, mentions, and new followers.
By contrast, weather forecasting that
leverages «
data science» collects a
vast amount of historical information on air, temperature, and humidity, and assesses the relationship between those measurements and actual past events, such as whether or not a storm occurred.