In addition to the
license that you grant to Facebook to use your User Content, you grant an irrevocable, perpetual, global and royalty - free
license to Unilever, its subsidiaries and affiliates and their respective licensees, successors, assigns and those acting under their permission (collectively, the «Unilever Parties»), to reproduce, distribute, exhibit, publish, perform, modify, create derivative works
based upon, and otherwise use the User Content that you post on the Unilever Food Solutions USA Facebook Page in any and all media now known or hereafter developed, with or without attribution to you, for advertising, promotion, publicity, trade,
merchandising, packaging, public relations and media purposes and for any other lawful purposes whatsoever.
However, it is imperative that retailers take a careful, strategic approach to offering
licensed merchandise, as not every brand or character is going to work with every store's unique customer
base.
Petmate has seen significant success with its
licensed line of WWE
merchandise, as well as its Miranda Lambert MuttNation collection, both of which come with very large and passionate fan
bases.
With two strikes and no one on
base, Chrysler finally managed to hit a home run on the issue of
merchandise licensing under the Rambler name.The board ruled that Chrysler «has priority of use, at the very least with respect to key rings, calendars, decals, specification sheets and owner's manuals, all relating to Rambler automobiles.»