Sentences with phrase «licensing its brands rather»

Sam Nazarian's SBE sold its luxury SLS Beverly Hills hotel as the company focuses on managing properties and licensing its brands rather than owning real estate.

Not exact matches

Rather, all development for BlackBerry - branded phones will be left to BlackBerry's partners, which will license BlackBerry's technology and brand, while the Canadian company concentrates on growing its software business.

These licensing and marketing deals have not only generated revenue, but rather brilliantly extended the fame and value of the Trump brand in the process.

However, B&N's motivations are very different to Amazon's as well: the company admitted last month that it planned to clear its stock of existing NOOK HD / HD + models and then in future license the brand to third - party tablet manufacturers, rather than make its own models.

Barnes & Noble has again slashed NOOK prices in the UK, following its admission last month that it is clearing stock of the ereading tablets after deciding to instead license out the brand in future rather than build its own models.

But even without its own devices or brand on the market, Nokia still stands to gain significant revenues from the smartphone business through patents it has licensed, rather than sold, to Microsoft: $ 1.65 bn of the $ 5.44 bn purchase price gives Microsoft a 10 - year non-exclusive licence to Nokia's smartphone patents — some of which it has been using in litigation against various Android smartphone makers — and reciprocal rights related to Here mapping services.