I really wanted to create a brand — some kind of fashion or style, or
lifestyle kind of brand.
Not exact matches
So I
kind of wanted to create something that was more about a
lifestyle than an actual fitness
brand.
Almost all
of the books in this end
of summer sale are
brand new so you can learn all
kinds of new tricks to help you chuck processed foods and live a healthier, more sustainable
lifestyle.
We somehow managed to build FUBU into a
lifestyle brand, a line that seemed to symbolize a certain
kind of success, a certain way
of expressing yourself, John writes.
Through these
kinds of partnerships, as well as participating in, sponsoring or attending events,
lifestyle brands embrace their respective communities — an element that Smith says is critical to the authenticity
of a
lifestyle brand.