It looked an awful lot
like a campaign ad, but some have insisted it can not possibly be that because she hasn't officially opened up a campaign account to challenge Andrew Cuomo in the Democratic Primary for Governor.
Good government groups have said this week's video is a questionable use of city funds that came off more
like a campaign ad than your standard issue press release.
Not exact matches
The ongoing #MeToo and Time's Up movements may make it seem
like celebrating IWD is a no - brainer for brands, but in fact, the
campaigns against sexual harassment and sexism have raised the bar, says Erin Keeley, CMO at Mono, an
ad agency.
Launching your first
ad campaign can feel
like sending somebody else on your first date.
Anytime you are interacting or communicating with customers or potential customers online under the name of the business, treat it
like a million dollar
ad campaign.
A former employee told us that much of this traffic was generated through paid
ad campaigns via services
like Outbrain.
Facebook said it will make sure political
ads on its platform will be vetted and transparent in time for England and Northern Ireland's 2019 local elections, that only verified accounts will be allowed to pay for political
ads, and users will be able to view all promotions paid for by a
campaign — not just those targeted to them based on their demographic or «
likes.»
By tapping into a company's enterprise resource planning, their algorithms can optimise
campaigns based on factors
like stock levels, ensuring that people only see
ads for products that are available to order.
You can then use the video in other marketing
campaigns,
like Facebook
ads.»
Xaxis and online
ad buyers
like it have been at the center of a debate over online privacy, as the effectiveness of the
campaigns they run requires anonymously tracking users as they surf the web.
Running news feed page post
ads, as a certain percentage of people will «
like» your page during these
campaigns
In a market saturated by macho
ads like Oh Henry's «Feed your Hunger»
campaign, the smaller - sized, 100 - calorie line of Cadbury Thins was called a «bull's - eye with women» by Cadbury execs.
And the effort will finally launch this weekend with anti-smoking
ad campaigns funded by industry giants
like Philip Morris USA owner Altria Group and Reynolds, reports the Associated Press.
On Monday, Lululemon (lulu) will officially unveil a new
ad campaign it is calling «This Is Yoga,» which features some introductory principles of yoga but just as importantly, off - the - mat activities
like volleyball and surfing.
They attribute the sticker shock to two factors: first, there is a proliferation of Web - design freelancers and moonlighters who offer their services at bargain prices on job exchanges
like eLance.com; second, some huge companies have run
ad campaigns claiming they can build a legit Web presence for a low starting cost.
In terms of
ad space, the Democratic Congressional
Campaign Committee unveiled a video advertisement written and directed by Ben Wexler, a producer for sitcoms
like «Arrested Development» and «Community.»
Ads that spark powerful conversations about social issues like Always» #LikeAGirl campaign, and gaming ads — gaming videos are among the site's most popular genres — like Clash of Clans and Boom Beach made strong showin
Ads that spark powerful conversations about social issues
like Always» #LikeAGirl
campaign, and gaming
ads — gaming videos are among the site's most popular genres — like Clash of Clans and Boom Beach made strong showin
ads — gaming videos are among the site's most popular genres —
like Clash of Clans and Boom Beach made strong showings.
Sellers in this category often work with companies
like Google and Facebook to set up, manage and optimize
ad campaigns, and many offer consulting services for Google AdWords, Google's online advertising service.
A new global
ad campaign by 72andsunny, acquired by Toronto - based MDC in December, shows just how much times have changed, both for sports
like skateboarding and their relationship with the Swoosh.
In the past, his team has relied on organic measures
like referrals (the company amassed 200,000 - plus Facebook fans mostly by word of mouth), but it has tried more targeted efforts recently, including a small
campaign using Yahoo's native
ads platform.
Setting up lots of these tests can be time - consuming and difficult, so consider using a tool
like AdEspresso that makes it easy to set up multiple
ad campaigns and get immediate, easy to interpret reports in real time.
Collins pointed out that a big part of UK (and indeed US) election law relates to «declaration of spent», before making the conjoined point that if someone is «hiding that spend» — i.e. by placing dark
ads that only the recipient sees, and which can be taken offline immediately after the
campaign — it smells
like a major risk to the democratic process.
You still need to figure out how to optimize your AdWords
campaigns so you can «fall
like a thunderbolt,» but hiding your
ads gives you the advantage of testing new
campaign variations so that your plans are «dark and impenetrable as night.»
Free opt - in
ad campaigns like that have been around for almost a century.
I don't use
ad campaigns for
likes however, and simply use paid post engagement
ads, which I find drive way more
likes, in addition to garnering shares and website visits.
She has led award - winning
campaigns like Heinz «Wiener Stampede» Super Bowl Ad, Heinz Mad Men, Kraft Mac & Cheese «Swear Like a Mother» and Heinz Chicago Dog Sa
like Heinz «Wiener Stampede» Super Bowl
Ad, Heinz Mad Men, Kraft Mac & Cheese «Swear
Like a Mother» and Heinz Chicago Dog Sa
Like a Mother» and Heinz Chicago Dog Sauce.
Tip: If you import your Google
ad campaigns into Bing,
like many advertisers do, be aware that your broad match negative keywords will be converted to phrase match negatives by Bing.
A series of
ads created for platforms
like Twitch aim to bring young men into the global «You're Gold»
campaign.
Some of the third - party data providers also help with measuring
ad campaigns, analyzing data
like sales impact and brand sentiment.
Search for new keyword or
ad group ideas Keyword Planner is
like a workshop for building new Search Network
campaigns or expanding existing ones.
Use analytics and technology solutions,
like Terminus, Marketo, etc., to replicate the same
ad campaign to other potential clients with the same characteristics.
Before one says how reprehensible all this is, one might take another look at media blitzes
like «Here's Life, America» and the «I Found It»
campaign, in which
ad techniques borrowed from Coca - Cola were used to hustle and lure the unsaved into the Kingdom.
The
ads for the Sunday morning programs make it clear the corporate sponsors believe that their image - building
campaigns are reaching the «thoughtful» community which ponders serious matters on Sunday morning rather than spending time on less important matters,
like worship.
Love's Baby Soft hit the market in the mid -»70s with a creepy
ad campaign with lines
like «that irresistible, clean - baby smell, grown - up enough to be sexy» and «innocence is sexier than you think.»
Assistant pastor Tim Mascara talks about our collective obsession with football in a way that makes Burrell's Panthers - idolatry zinger sound
like an
ad campaign for the NFL.
And with
ad campaigns being released that shame mothers who eat junk food while they're nursing, is it any wonder that some might not want to even consider taking medications
like antidepressants?
Similarly, in your comparison with advocating for exercise and healthy eating, of course no one says not to do that, but it is important to advocate in a way that does not marginalize people who are obese (ie talk about the benefits of healthy eating rather than the hurtful
ad campaign that recently came out in Georgia with pictures of overweight kids saying things
like, «Fat kids become fat adults»).
This discussion will look at how candidates and interest groups in in the U.S. are using Facebook advertising, Twitter, Google
Ads, mobile phones, location - based services and older technologies
like email and blogs to raise money, mobilize support and get voters to the polls in an important election year, with an emphasis on practical results and the implications for future political
campaigns around the world.
Websites
like Mashable, AllFacebook and InsideFacebook track these changes closely, making them essential resources for people running social
ad campaigns.
Likewise, a
campaign can define a demographic on Facebook (women over 40 who
like Oprah) and target several different
ads at them and see which ones they click.
Small
campaigns in lower - visibility races (
like those for school board or city council) should seriously consider dropping some last - minute cash on geotargeted Facebook
ads, BTW.
The networks keep raising the money to astronomical rates for these
ads,»cause they know that the
campaigns are raising it, and the
ad guys are making out
like bandits.
But, I'm in the District of Columbia, and he may have
ad campaigns in place targeted other locations
like swing states that I can't see.
Corporate brands
like Proctor & Gamble and Volkswagon have been running test
campaigns with promising results: VW saw a measurable lift in sales last spring after targeting
ads to households with high auto purchase intent (as determined by looking at data sets that included auto lease expiration dates).
This seemed
like a great way to drive a little extra traffic to my
campaign's website so I started making a Squidoo lens about the issue I work on and then realized that the top google
ads were for the front group for the industry we're targeting.
Note that
like a lot of current YouTube «commercials» (i.e.,
campaign videos), it ran only once as a paid
ad, but was amplified by being shown to the huge audiences then watching the network news shows.
With Obama
campaign staff reporting a «ridiculously» high Return On Investment for list - building search
ads and Google giving Grants to nonprofit advocacy groups
like a crack dealer handing out freebies in a new territory (and for much the same reason?)
The
ads can be potent, given that
campaigns can target individual voters based on their friends or their
likes online.
Facebook
ads have become an essential tool for political
campaigns and activists: the audience is large and diverse, and
ads on the social network can be targeted easily at people based on their location, past behavior, interests, demographic characteristics and more («men aged 25 - 34 in Hawaii who
like football» would be an targetable group, for instance).
But the
ad - targeting world changed in 2014, with vendors
like DSPolitical (via DemocraticAds.com), CampaignGrid (via CampaignGridDirect) and Targeted Victory launching «self - serve» platforms that allow down - ballot
campaigns for state legislature, mayor, city council and even school board to buy banner
ads and even pre-roll video
ads (if enough volume is available) that appear on a huge range of content websites, all targetable at particular slices of their own electorates.