If it quacks
like editorial content, it must be editorial content.
39Some television commercials are designed to look like regular programming, and some magazine and newspaper ads are designed to look
like editorial content.
Not exact matches
Instead, about three - quarters of the submissions I received read more
like brand positioning documents or press releases than actual
editorial content.
What's more, it alludes to the more far - reaching
editorial -
like decisions social networks make in sorting news and digital
content.
You'll achieve tremendous results with your
editorial calendar and
content when you think and act
like a customer.
Alternately, you can simply grab the most pertinent post information from your
content calendar and plug it into a separate
editorial reporting template,
like the one our team uses for monthly updates (click on the image below to view the full template, or download your own copy).
However, if you aren't looking to implement new tools or technologies, it's perfectly fine to start out with a simple Excel spreadsheet or a shareable Google Sheet (
like the template I share below) to track your
content's progress through your
editorial process.
I especially
like using them because of the different ideas I generate while planning my
content schedule - there are always ideas one may have overlooked had one not started planning an
editorial calendar.
While a basic
editorial calendar that simply tracks the date and
content topics you are planning (
like the example we offer here) is a fantastic start, the
editorial calendar I
like to use tracks additional details to help you see connections in your
content, generate ideas on what
content to create (or what you can repurpose), and ensure you are including key information, such as SEO.
Similarly, with commerce, Gawker would
like to get more brands advertising around
editorial content that's about their product category.
The reason I
like buyer personas is because they can work directly with many
editorial calendars, so you know exactly which
content you should show which people and / or make sure you have a good mix of
content that's really targeted (more on this later).
Such ads — promotional
content that's designed to look
like editorial articles and videos — have become the lifeblood of digital media companies
like BuzzFeed and Vice Media.
Content will automatically be organized into posts or pages, and you can even set up an
editorial calendar using a plugin
like Edit Flow.
Content marketers could benefit from thinking more
like the
editorial side than the advertising side.
A writer marketplace, Zerys lets you plan your
content strategy step by step using tools
like a
content strategy guide,
editorial calendar, and keyword searches.
In a
content marketing setting, a high - level
editorial plan
like the one above should be integrated with an actionable
content calendar that details every piece of
content being managed.
For a good example of when and why an organization might need to take its
content calendar to the next level, consider the experience Stan Miller shared in his Content Marketing World talk What Exactly Does a Truly Global Editorial Calendar Loo
content calendar to the next level, consider the experience Stan Miller shared in his
Content Marketing World talk What Exactly Does a Truly Global Editorial Calendar Loo
Content Marketing World talk What Exactly Does a Truly Global
Editorial Calendar Look
Like?
If your
content is in a WordPress blog (
like the one you're reading right now), you have several plugins that help you manage an
editorial calendar.
It is on this basis that I think it useful to bring to your attention, to the discussion and to the
editorial committee, a document whose
content I would
like to see taken into consideration:
As I understand it, and again, I'm not much of a sports fan (my athletic background is limited to some particularly aggressive spoon collecting), Arsenal won a secondary competition, which I gather is
like being named assistant ombudsman — a nice filip I suppose, but where, I ask, in the absence of the main prize, is the hard - hitting
editorial content in the style of a Mike Francesa or a Paul Finebaum?
There are outlets
like The Conversation that may invite you to write
editorial and news
content, high - gloss multimedia
content services and creative professionals for hire, and a range of magazines and other online venues that promise to translate your work for broader audiences.
This in no way influences
editorial content and you will never find links to products or brands that I don't genuinely
like or support.
The platform will play host to more
editorial content, as well as engagement - driving tools
like product recommendation suggestions, improved navigation and a loyalty programme.
Whenever you are seeking honest, unbiased and objective information about genital herpes on the internet — please make sure that the information you are using is correctly identified if it has been «sponsored» or «affiliated» or is an «advertisement» as opposed to «looking
like» or «appearing as if» it is unbiased independent and objective
editorial content.
Just
like the
editorial document we discussed with website
content, having a similar one for social media helps set the scene, and ensures a consistent social voice.
Scribd also has a new team of curators that will change
editorial content to put the spotlight on books they
like.
We've made incredible progress towards that goal — the vast majority of reading on Oyster happens on a mobile phone and we've dramatically improved mobile reading with product features
like Lumin and leading
editorial content on the Oyster Review.
«Our goal with Powered by Amazon is to give authors
like Seth full creative and
editorial control while offering turnkey support for their publishing vision — from distribution to tailored marketing that simply works in getting books out in all formats to customers quickly, efficiently and globally,» said Russ Grandinetti, Vice President, Kindle
Content.
It also requires holding the reader's attention by ensuring that the
content is free of DIY red flags
like unconventional layout; micro
editorial problems such as spelling, punctuation and grammar errors and inconsistencies; and macro
editorial problems such as confusing point of view and plot inconsistency.
Not many companies have the track record of a company
like this, and the largest factor is the fact that they have a strong
editorial team picking out their
content.
Nick is the
Editorial Director for tnooz, where he oversees the editorial and commercial content as well as emerging businesses like t
Editorial Director for tnooz, where he oversees the
editorial and commercial content as well as emerging businesses like t
editorial and commercial
content as well as emerging businesses
like tnoozLIVE.
Journalists want to grow and make
editorials and other things that may not cater to the normal gamer but they still will make
content that gamers will
like on a daily basis.
A media company of the future might be quite different - instead of a huge
editorial titan providing its own
content with salaried
content creators (a biz model that's already seeming pretty tired), I can see something more
like a brokerage house which arbitrates relationships between hundreds of big money advertisers and millions of small free
content websites.
Today, the platform publishes its own
editorial content and continues to grow — just
like Christian's collection, which features works by the
likes of Slavs and Tatars, Michael E. Smith and Hague Yang and is currently on display at the Weserburg.
Being employee - owned and devoted to high quality
editorial content, BNA was easy to
like.
This is the independent
editorial content,
like mentions in The New York Times or The Wall Street Journal, and all the various PR activities.
I would
like to see a form for
content additions so that those of us with a nerdy bent could submit sourced definitions for
editorial review.
«When you make subjective
editorial decisions, you're
like a newspaper where the
content is the responsibility of the management,» she told TechNewsWorld.
The 25th edition of Grand Vie features some of Dallas - Fort Worth's premier luxury properties and offers a plethora of inspiring
editorial content, including «Rosewood Mansion,» profiling the Texas gem on Turtle Creek; «Celebrity Homes,» a peek at the spectacular properties of notable owners
like singer Kelly Clarkson; «The Scoop,» highlighting fresh retailers and restaurants budding around town; «Houses of Art,» showcasing some of the area's top cultural events of the season; a special section for lake and ranch properties; and LuxeTrends, showcasing a collection of the latest luxury lifestyle must - haves.