Not exact matches
Lis Scott has waited tables, delivered campus mail, driven a truck (more
like a van), wordprocessed business and
legal documents, written and produced videos, produced B - movie trailers, directed television, designed and developed websites, edited magazine articles,
blogged professionally (and amateurishly), served on non-profit boards, co-founded a web development company, raced cars (on actual racetracks — street racing is dumb), and written a handful of stories.
In my view, serious and evidence - minded people
like lawyers make better authors than they do journalists but often I observe the risk of confusing
legal journalism with
legal blogging and with
legal publishing.
Just
like crafting a
legal argument, good
blogging does take practice.
When it comes to
legal marketing, there are many things that can work,
like blogging, teaching CLEs, or using Twitter, but there is only one thing I can think of that definitely works: word of mouth.
One last thought on leadership. When truly disruptive innovation collides with any market, historically the big boys don't survive. They are lacking the bold leadership required to make major course corrections. The top ten most profitable law firms - 9 of which have no
blogging presence to speak of — will lose their position if they don't join the party. As Kevin O'keefe noted this week, anonymity online is a losing proposition, while others disagree. We aren't just talking about
blogging though, it's the whole social media system -
Legal Onramp, JDSupra, and even LinkedIN, Twitter, and Facebook. These are powerful tools, and real leaders will understand,
like their younger counterparts, it is much more significant to harness the power of fire, than to simply try and stamp it out for fear of getting burned.
The target audience would include (in something
like this order): future and current law students, current law faculty, all
legal practitioners, the
blogging community in general, anyone else w / an interest in
blogging and / or developments in the law.
We discussed how Siteimprove helps law Firms, why it is important to have a website free of errors
like broken links, misspellings and SEO deficiencies, the impact of content marketing and
blogging on the need to monitor professional websites, and key
legal industry trends, among other topics.