The company also has backed a venture capital fund and has invested in startups
like meal kit company Chef'd and nutrition test kit company Habit.
Not exact matches
John Martin, the publisher of the Brooklyn - based
company's Munchies food vertical, told Inc. on Tuesday that Vice drew some inspiration from the growing
meal kit industry, which has seen popular services
like HelloFresh and Blue Apron attract large amounts of money from investors.
Vice's new service is part of a partnership with
meal kit company Chef'd, and customers can find Munchies
meal kits for sale on the Chef'd website, alongside
meal kits from
companies like Weight Watchers and The New York Times.
While it's not surprising to see
companies like Whole Foods jumping on the
meal -
kit bandwagon with a partnership with Purple Carrot last week, the decision by the New York Times this summer to launch a
meal -
kit service may have left some scratching their heads.
For a
company like Whole Foods,
meal kits make sense.
The
company last year launched a
meal kits and speciality foods site which features
kits from partners
like Home Chef and Takeout
Kit, along with other snack boxes and food crates from third parties.