Not exact matches
I also knew that the
demographics of their
readers were frequent adventure travelers, buying active and experiential vacations
like the ones iExplore offered.
They initially targeted urban millennial women, but the audience has grown to include a broader
demographic (20 percent of Skimm
readers are male), no doubt a reason why, when they closed their Series A funding at the end of last year, they raised more than $ 6.25 million from investors
like RRE, Greycroft Partners, and Homebrew, as well as big names
like Irving Azoff, the former chief executive of Ticketmaster, and even Chelsea Handler.
Appealing to
readers beyond the typical «mommy blogger»
demographic, she's partnered with the
likes of Stella McCartney, Barney's NY, Madewell, Land of Nod, Bugaboo, and Gap on a variety of projects.
Also depending on the publisher, display ads can be targeted at particular site users, particularly on sites
like web portals and social networks as well as newspapers and others that collect financial,
demographic and usage data on their
readers.
Giveaways: If you or your company would
like to sponsor a giveaway on Dana's blog, she would be happy to do so, as long as it corresponds with her
readers»
demographics.
They rattle off the
demographics and
likes and dislikes of their ideal
readers in about 30 seconds, sometimes with a little prodding from me.
His most significant, ground breaking articles include: «America's Affluent,» American
Demographics; «How to Live
Like a Millionaire,»
Reader's Digest; and «The Doctor who Manages his Own Investments Has a Fool for a Client,» Medical Economics.
To me, it seems
like a negative, because the absence of male writers probably also indicates the absence of male
readers and that's a
demographic that's already in decline.
However, as other magazines
like Newsweek have learned, magazine audiences are an evolving
demographic as well, with more and more
readers turning to their tablets for magazine consumption.
The idea is to construct a «picture» of your typical
reader in terms of
demographics,
likes, dislikes, hobbies, etc..