The figure is higher in certain demographics
like younger consumers, where it reaches 69 percent.
Not exact matches
Gupta wanted to bring healthful, carefully sourced snack foods to
consumers like his
younger self.
Younger consumers are also choosing fast - casual chains
like Chipotle Mexican Grill over McDonald's, which offers more customization options and fresh ingredients.
To get the ad's messaging right, Lululemon turned to Vice Media's recently formed global ad agency Virtue Worldwide, which aims to help brands
like Lululemon produce content that's aimed at
younger consumers.
Cosmetics companies are benefiting from strong appetite for skincare products
like anti-aging treatments, after riding a make - up boom in the past few years, spurred by
young consumers seeking to look good on social media.
Gen Y has not only demonstrated a propensity to use loads of technology as
consumers, but
young people today also
like how tech companies treat their employees.
These
young adult
consumers also tend to be concerned about their own health, but they have the most at stake when it comes to ensuring there are sufficient natural resources,
like land and water, for the next generation.
«People born in the»50s and»60s may
like Baijiu but
younger consumers born in the»70s and»80s want to try new things,» he was quoted as saying in a Bloomberg report.
Richard Adamson, the head brewer at
Young Henrys, said some of the reasons why
consumers chose to drink craft beers over the larger brands included because they
liked the flavour of the beer, the ethos of the company, and because they «want to support the small guy».
Consumers had been primed to respond favorably to the sketch by a couple of decades» worth of advertising of a variety of products, including food, clothing, furniture, and health elixirs, featuring children and infants cast with wondrous and innocent expressions.95 The Gerber Baby's large eyes and dilated pupils, round symmetrical head, button nose, and tiny bow -
like mouth typifies the «cuteness» and perceived vulnerability that evolutionary biologists surmise increases the likelihood of parents» protecting their
young.96
As a satire of the media and its craven
consumers, I, Tonya sprays its moral tirades and stylistic flourishes
like buckshot, but after introducing the present - day, faux - documentary conceit that constantly warps and interrupts the proceedings, its narrative begins in the mold of an underdog sports story, with a
young Tonya (Mckenna Grace) discovering a love for the ice between days spent chopping wood and reckoning with her parents» divorce.
I suspect that millennials and
younger consumers will be happy to skip the Ford / Toyota / Chevrolet stage and move directly to a brand
like Tesla, either as an owner or by buying into a car - sharing program.
Mercedes has also given the small sedan a sleek coupe -
like profile in the CLS vein — along with a powerful and efficient turbocharged four - cylinder — and went bonkers marketing it through traditional and social media, trying to reach
young consumers.
Younger generations of
consumers spend more leisure time surfing the Internet or using high - tech products
like video games and iPods, rather than reading.
Rushing into anything without a clear plan of action is a recipe for disaster, especially for
young consumers,
like myself, who sometimes only see the end goal because of a lack of experience.
Professionals may not recommend credit freezes for
younger consumers if they are in the process of getting mortgages, taking out loans or lines of credit, or even during routine things
like changing cell phone service.
Meanwhile, Amazon continued to gain the market share of erstwhile
consumers, and trendy startups
like www.cymax.com and www.etsy.com lay claim to the
younger generation.
Toms Shoes products might seem
like basic slip - on shoes, but their unique social mission make them seem both hip and socially conscious to
younger consumers.
As the Chicago Imagists continue to gain renewed traction,
younger artists
like Orion Martin and Mathew Cerletty are exploring the inexplicable realities of our hyper mediated
consumer - driven world.
Some of the most notable artworks include 1960s pop art paintings of
consumer products, including Campbell's Soup Cans and Coke, and celebrities portraits of stars
like Elizabeth Taylor, Jackie Kennedy, Marilyn Monroe, and Elvis Presley; 1970s series, such as Death and Disaster, Mao, and abstract Oxidations; and works from the 1980s, including The Last Supper and collaborative paintings made with
younger artists, such as Jean - Michel Basquiat and Francesco Clemente.
Like any other
young technology, it must be fine - tuned and then mass - produced before it becomes a more economical option for the
consumer.
The ACA also instituted important
consumer protections,
like extending
young adult coverage on family plans to age 26 and guaranteeing coverage of pre-existing conditions.
While veterinarians are becoming more comfortable with offering advice online, websites
like PetCoach are growing because
consumers, especially
younger pet owners, are used to turning to the web when they need answers, Long said.
After the financial crisis, «older
consumers gravitated to more traditional products
like whole life, while
younger consumers were attracted to the guarantees and potential growth of the products,» she adds.
Many companies
like to hire
young supervisors to help stay up on the latest retail trends and maintain an accessible sales floor for
younger consumers.
The tried and true platforms won't reach many of today's
younger consumers, who get their news from blogs, connect with their friends through online social environments
like Facebook, and expect to find the information they want, when they want it, at the click of a mouse button.
«It just doesn't seem
like they are doing anything in the marketplace that's unique or differentiated and they haven't been able to make a connection to the
younger generation of
consumers,» says Doug Stephens, president of Retail Prophet, a retail consultancy.