Not exact matches
Now, dive into Google
Keyword Planner and research the relevant
keywords you readers are
likely to search (or already searching and landing
at your blog).
In 2016, boffins
at Birmingham City University trawled over 68,000 completed UK eBay listings to find the
keywords most
likely to entice buyers.
The idea was that if you had a ton of pages with
keywords that matched up to what your potential clients were searching for, your site would be more
likely to pop up
at the top of search results.
If I sit down
at a conference on privacy (as I did a couple weeks ago) and start hammering away on Twitter about service level agreements, cloud hosting, and encryption of law firm data it's all the more
likely that this network activity — while nowhere near as interesting as #GameOfThrones or #Eurovision — will have a niche impact on those
keywords.
Your resume's skill section is an amazing opportunity to make use of many of the
keywords the
ATS is
likely looking for.
How can you find the
keywords or search terms that are
likely going to be used to query the
ATS?
It's actually
likely your resume will be filtered through an Applicant Tracking System (
ATS), which is software that can actually «read»
keywords and key phrases to determine whether your resume is relevant to the job role it has been programmed to assess.
A major part of wordsmithing your resume for
ATS is figuring out exactly which search terms and
keywords a hiring manager is
likely to use, right down to the tense or conjugation.
That is especially true if you're applying to a larger organization where they most
likely have an applicant tracking system (
ATS) which will scan your resume for
keywords and basic criteria before anyone takes a look.
This tip is helpful if you respond to job postings because your resume is
likely to land in a computer - based applicant tracking system (
ATS), and must contain the right
keywords and phrases for each specific job posting, to be noticed.
Take a look
at job posts and descriptions of your ideal position and carefully weave in
keywords that turn up frequently to make it more
likely that your LinkedIn profile will be presented to your target audience during search.
Or, you can tailor your resume with
keywords, apply for a smaller number of jobs and
likely hear back from
at least some of them.
Ubiquitous
ATS (Applicant Tracking Systems) will most
likely scan and sort your resume well before it's seen by human eyes, and
keywords can make or break your next opportunity.
Over usage of
keywords in online applications may get your application rejected
at the end most
likely when you are not really suitable for the job.
HR is
likely to forward a list of about a dozen or so candidates — based on the top of a
keyword search list from the company
ATS, similar to the first dozen results from a Google search.
Since most job applications are done online, your resume will
likely be processed through an Application Tracking System (
ATS), which will scan your document for
keywords and phrases it has incorporated into the job post in order to determine if you match the qualifications.
If the
ATS is using an automatic selection algorithm, those
keywords and phrases will, most
likely, be included in the announcement.
To identify
keywords that are not in the announcement but are
likely in the
ATS, analyze a group of announcements.
Because your resume will
likely be filtered by an applicant tracking system
at some point, it should contain the right
keywords based on the job description.