People taking the time to check out an author website are most
likely avid readers.
Not exact matches
While you can get very targeted demographics using other ad platforms, you've going to pay a lot more for that level of specificity... plus, you're never quite sure if the people you're targeting are
avid readers who are
likely to buy a new book.
The benefits here are two-fold: not only do you get a review that is
likely to be well - written, but if that author has any
avid readers their name will carry more weight.
If you are not an
avid reader, and receive an e-
reader, you may not be
likely to use it.
People who are
avid readers are probably more
likely to enjoy word based games.
However, it is difficult to know whether that is because dedicated e-
readers encourage more reading or because
avid readers are more
likely to purchase e-reading devices.
Enter The Fussy Librarian, a recently launched website that acts as a «concierge» for
avid book
readers, making it much easier for them to discover books that they would most
likely enjoy.
Among device owners who read a book in the past year, whites and those over 40 were more
likely than other groups to have purchased the last book they read, as were those who live in households making over $ 50,000 and
avid readers who read at least 11 books in the past year.