This take on machine translation is called a statistical approach because it involves finding the most
likely phrase match across a giant sample.
Not exact matches
Keyword: Words and
phrases included in a Web page
matching those users are
likely to employ in searching.
The example above (click to englarge the chart image) shows that changing the keyword from broad
match to
phrase match would most
likely help accomplish our goal of cost per conversion under $ 100.
If you can get exact
match keywords right, you will probably find that the people who find their way to your site via broad and
phrase match keywords are
likely to be persuaded to be interested in your product.
Whether you're a fan of cheeky
phrases or 19th century French literature, there's
likely a sweatshirt out there that perfectly
matches your personality.
The closer your resume
matches the keywords,
phrases and need of the position, the more
likely your application will get noticed.
Since most job applications are done online, your resume will
likely be processed through an Application Tracking System (ATS), which will scan your document for keywords and
phrases it has incorporated into the job post in order to determine if you
match the qualifications.