You will
likely reach a different audience with a science festival than you will with a formal presentation, and the characteristics of the interaction — and therefore the possible outcomes — are also different.
Not exact matches
«The intent of the message is almost always
different than the impact of the message, meaning that what you intend to say is going to
reach your
audience differently, and
likely negatively.
It's the same content available on their website but by offering it for sale on the world's largest ecommerce site they are
reaching a completely
different audience — someone that most
likely would not have otherwise found their website.
The demographics of Twitter and Facebook are slightly
different, so even though you may be sending out the same messages to both sites, they are
likely to end up
reaching somewhat
different audiences.