Challenge solved: Google actually
likes influencer content.
Not exact matches
These
influencers find out your
content includes themes they
like, and they're typically quite happy to share it with their own followers.
Ever notice how
influencers like Tim Ferriss, Gary Vaynerchuk and Richard Branson repeatedly share their old
content?
«
Influencer marketing» is the buzz phrase right now, and marketers are using resources
like ContentMarketer.io with its Connector tool (email outreach to
influencers and contacts) and Notifier (outreach to the
influencers and people mentioned within your
content); both turn
influencers» heads toward your
content.
It's funny how other people claim that they don't do link building anymore — but they are pushing
content to blogs and
influencers like everybody needs to see it or link to it.
Looking back on my experience in digital marketing over the past 20 years with the advent of disciplines
like SEO, social media and
content marketing, I'd say the momentum around
influencer marketing has many of the same characteristics.
Focus on varying your link profile with category and niche keywords, and look for new ways to get links,
like working with
influencers or creating great linkable
content.
Initially, this list was made up of
influencers we found by tracking keywords (
like «
content marketing») in Google Alerts, authors in industry trade publications, those who were talking about the topic on Twitter, and other bloggers that we just found interesting.
See our Work with Us page if you'd
like to work with us in any of the following areas: recipe development, blog posts, product reviews, social media posts, freelance food and product photography,
content development, podcast ads, licensing photographs, licensing recipes,
influencer appearances, and working as brand ambassadors.
Like you said, I think it has to be about engaging
content and then connecting to
influencers.
1) Target your LinkedIn profile toward a particular industry ° Tailor your
content to focus MORE on related experience ° List related skills and portray professional interests by following companies, groups, and
influencers related to your industry 2) Engage with companies and people of interest °
Like or comment on their posts ° Publish your own article NOTE: If you got
content from somewhere else, add a reference list and give credit to the author!