Everyone wants to know what the next
big link building tactic is, because who's ever there first is going to be the one to reap the biggest rewards.
, where I tried to explain my position that SEO or marketing driven social linking is a pointless and
ugly link building tactic.
When I give away my
lawyer link building tactics I always use personal injury as the example practice area because I consider it to be the most difficult type of law to market online.
Don't be tempted by easy link building tactics
To give an insight into industry best practices, local SEO tool provider BrightLocal asked 20 experts in local SEO which
local link building tactics worked for them.
Infographic link building, guest posting, broken link building and (for some) even getting advertorial links have been very
effective link building tactics, but have become drastically less efficient due to overuse.
Note: I won't be addressing blogger product reviews, PR, guest blogging, contests & giveaways, mindboggling content, or any other commonly talked about
ecommerce link building tactics (at least, I hope they're not common...) in the hope that you learn something new today.
Loren Baker provided 10 great tips to build links without buying them, but there's still plenty of room left for even more
free link building tactics.
My younger flashier peers in the link building trade like to call me Link Building Moses, because I've been around so long and am a huge proponent of white - hat -
only link building tactics....
The irony of this approach is that while we don't «build links» directly for SEO, the attraction based approach we take typically results in links that are very high value and sustainable that many
overt link building tactics.
With many
other link building tactics turning gray hat at best, linkworthy content is still your best bet for getting quality backlinks.
Unfortunately, these large -
scale link building tactics, handled mostly by outsourced teams with minimal oversight, create gaps in link quality that open the door to bad links, comment spam, or other unnatural activities.
You can
use link building tactics such as guest posting, infographics, skyscraper technique, video marketing, blogger outreach etc to build quality links to boost your overall search engine traffic to your sites.
Also, please note: this is not a comprehensive list of things that disrupt user experience, rather, it's a list of
disruptive link building tactics most often implemented by SEOs today.
While it is a good idea to clean up after any
spammy link building tactics you've used in the past, it's pretty much always a bad idea to contact sites that spontaneously link to you site - wide, sites that use certain anchor texts, or «low quality» sites, and ask them to remove your links.
I think this is something that is often times forgotten as SEOs are quick to jump on the «next
big link building tactic» and they forget why they are doing it.
White - hat Link Building Strategy - analyze current link profile and create a strategy involving
various link building tactics that will help your website improve its visibility, build its authority and drive high quality referral traffic.
The Verdict on 10
Common Link Building Tactics - Sky Rocket breaks down some of the most popular link building techniques and offers advice on how they can help your campaigns.
A couple years ago I wrote an article for SearchEngineLand titled Social Link Manipulation, where I tried to explain my position that SEO or marketing driven social linking is a pointless and
ugly link building tactic.
If you consider my recent post, where I wrote about «
link building tactics,» you'll notice that I didn't mention the target keywords several times in the article.
By reading the Beginner's Guide to SEO and by following
these link building tactics, you should be able to rank higher on the search engines.
However,
the link building tactics are mostly different.