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For a long time, business owners and
other social - media users chalked it up
to some convoluted algorithm called EdgeRank, which took into account an exhaustive list of variables including posts with pictures,
links out
to other websites and repetitive content.
Too often,
websites link to PDFs and
other documents created on computers
for computers (or, worse, intended
for printing).
Before anyone knew what SEO was, they tried
to get
other websites to link to theirs
for a different reason: referral traffic.
For example, if you write a blog post on «How to Pick an SEO Company,» there is a possibility it will rank for some of the keywords you use in the title and in the body post, especially if the post gets linked to from other websites or shared a lot on social med
For example, if you write a blog post on «How
to Pick an SEO Company,» there is a possibility it will rank
for some of the keywords you use in the title and in the body post, especially if the post gets linked to from other websites or shared a lot on social med
for some of the keywords you use in the title and in the body post, especially if the post gets
linked to from
other websites or shared a lot on social media.
You don't need
to worry about any of the typical concerns related
to ranking organically like: building inbound
links from
other «high authority»
websites, and optimizing your site
for on - page seo.
Each of these videos can be embedded or
linked to separately, so it is optimized
for social media, embedding into
websites or tours and
other forms of digital distribution.
Our policy does not govern
websites of
other parties
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for the web privacy practices or content of those sites.
Content marketing helps provide the search engines with information
to rank your
website for the right keywords, encourages
other websites to link to your content, fuels interactions on social media, a basis
for thought leadership in your industry, and helps educate leads that can eventually convert into paying customers.
After all, when it comes
to ranking on the search engines we know that Google, and all
other engines
for that matter, give more authority
to websites with more inbound
links.
Blog.kissmetrics.com states that
links to content on Facebook, Twitter, LinkedIn, Google +, YouTube and
other social networks help the search engine crawlers understand what
websites are credible and should be ranked
for what keyword phrases.
Here at HubSpot,
for example, we created
Website Grader, a tool
to which many agencies, partners, and
others in our industry
link.
I think it's also important
to track who and when you submitted your site
to other websites for link building.
I think the only way Google will succeed in pushing
link building
to the background is
to offfer
other (free) ways
for websites to promote themselves.
For your convenience, our
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In search engine terms, a
link can be thought of as a vote of confidence;
other websites link back
to your site when they believe you have something of interest
for at least a portion of their own readership.
Their willingness
to direct traffic earns big search engine brownie points
for the
website on the
other end of the
link.
This reality and the conditions that pertain
to it mean that you can float on the seas of authority bloat that fuels your vertical, but the efforts that it requires is simply not worth it
to build any kind of sustained ranking, as too many levers must float in your favor — such as the
website where your
link was originally hosted maintaining it's weight before being pillaged by
other SEOs capable of basic competitive research — or your competitors being bad enough
to not have an SEO who has heard of competitive research — in order
for it
to be a worthwhile strategy.
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In this video I'm going
to show you a great way
to get better keywords out of the Google Adwords Keyword tool if you haven't seen the previous video you'll want
to watch that video where I show you how
to get better search volume numbers from both google adwords as well as some
other sources
to get better estimates
for the amount of times that keyword is searched each month i'll put a
link in the video here so that you can click that video if you haven't seen that yet let's get started now if you want better results from the Google Adwords Keyword planner you have
to work a little differently than everyone else so most people come
to the Google Adwords Keyword planner and they simply click on this search
for new keywords using a phrase,
website, or category and then they just paste a bunch of keywords into this text box so let's say as an example that these were our starting keywords ok so let's say we have the keywords «fishing tips» «fishing tackle» «fishing
for bass» «fishing rod» and «fishing reel» what most people do is that they would simply come here and they would copy this they would paste it into this field and they would hit Search and they would get back their results and that's fine but one little tip that will help you get much better results is only paste in one key word at a time so instead of pasting all these in just paste in the single keyword «fishing tips» and then proceed from there
to pull that those results up and you'll get this back if you click right here you can download the ideas you'll notice they're 701 here listed so if we download these ideas will download them
to a CSV file comma separated value file you can open that with notepad you can open it with excel open office when you're finished putting all your ideas and individually you will now have a bunch of different common separate value files containing the keywords and the search volume I've already gone ahead and done that just
to save time on the video but i want
to show you what happens when you use this method versus just pasting in the keywords like most people do so here you'll see this column here represents these two columns here represent if we had pasted in all of the keywords at once and click search at google adwords keyword tool is one that showed you and you'll see we have a total of 706 results we got back when we did that this column this column here represents what happens when we paste one key word at a time and then download the file paste the second keyword download the file and then we just simply grab those terms and copy them and you'll see now we have a total of 1,915 keywords now what I've done with the highlighting here is
to show you anything that's not highlighted in this column is a keyword we would not have gotten back had we pasted in all the keywords at once you can see there's lots and lots of keywords here we would not have seen know your competitors and the company's you're competing against they're using probably the simple method just pasting a bunch of keywords sitting search and then looking through those terms
to find their terms if you will take the extra few minutes it takes doesn't take long
to simply go in and paste one key word at a time you will get back a ton of great keywords that
others aren't seeing because they're using this
other method and in actuality when I ran the numbers there's a total of 3.8 million searches represented by these keywords here that you would miss if you simply just copied and pasted those five terms and hit search the Google Adwords Keyword planner once you've used the google keyword planner
to find lots of new keyword ideas what do you do with all those keywords the biggest problem is that you can there are so many keyword tools out there you can get hundreds of thousands of keywords by spending a day using the different keyword tools but what you do with all that information the answer is a cool tool called keyword grouper pro and Keyword Grouper Pro is completely free there's not even an opt in you just simply download the tool now at the top of this video there's a
link if you click that i'll show you exactly how
to use keyword grouper pro doesn't matter where you got your keywords from i'm going
to show you how
to take those keywords group them into tight groups and then you can set up your campaigns and know exactly which groups represent buyers and once you know where the buyers are at you can simply focus your marketing in that area
to make more profit in your business
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While this strategy works just fine
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It is only a matter of time before we start getting lots of Arsenal transfer rumours
linking us with a summer transfer bid
for Romelu Lukaku, after it was revealed by Sky Sports and
other sporting
websites that the Belgium international star has rejected the new contract that is being offered
to him by his current club Everton, so I thought I would get in early and ask whether you Arsenal fans out there would like the Gunners
to go
for this powerful, prolific and Premier League proven striker?
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