At its most extreme, reputation can
literally keep you in business, as is the case with many companies, such as IBM and WalMart, whose well - developed reputations have tided them over in hard times.
Ultimately, I have my own small
business (a lot of stress would have been spared if I'd been an entrepreneur from the beginning instead of trying to follow a traditional career track), that has
literally saved the ranch and
kept the roof over my head, not to mention some hours of terrific pleasure
in nature.