When launched, mello enabled three foundational strategies: (1) consumers can run any mortgage or non-mortgage
loan from application through funding from any device on their own or alongside local
loan consultants who can advise and co-pilot
throughout the process; (2)
loan consultants licensed in all 50 states can seamlessly respond and advise in real time to the millions of consumers the company sources digitally; and (3) analytics on customers» evolving needs
throughout their home - buying and owning lifecycle.