Apple saw itself displaced once again from its No. 4 position by
local brand Xiaomi, which was the brand that saw the biggest growth in shipments — by 37 percent to 12 million units sold.
Local brand Xiaomi snagged the fourth - place spot that was held by Apple, leaving Apple at No. 5, according to Canalys, an independent analyst company.
Not exact matches
Chinese consumers also tend to choose price over
brand, Wang says, opting for much cheaper Android smartphone from
local vendors such as Lenovo,
Xiaomi, and Huawei.
Take away: Apple has been having a tough time in China, amid increasing competition from
local brands such as Huawei,
Xiaomi and others.
Local brands have a lot to worry about now that he disruptive force that is
Xiaomi has finally made it to Philippine shores.
There's no shortage of affordable 18:9 mid-range smartphones with impressively thin screen bezels right now, several of which have been released in China first by
local brands Huawei, Honor,
Xiaomi or OPPO.
One of the key trends was the influx of Chinese
brands like
Xiaomi, Huawei, and Lenovo, which siphoned off market share from
local manufacturers.
The recall — and subsequent negative press — comes at an inopportune time for Samsung in China, where it's struggling to keep pace with
local brands like Huawei and
Xiaomi.