We talked about informational and transactional searcher intent, but what about
local search intent?
Not exact matches
It is very interesting that Google hasn't picked up on «fast casual» as a
search with
local intent.
About 1/3 of combined
search queries across mobile and desktop devices now have «
local intent».
40 % of
search queries have
Local intent, five percent of these use the city and / or state name, two percent use informal terms, like neighborhoods, and some even use zip codes.
For example, if a
search has
local intent, Google will return
local business listings along with their locations and proximities to the searcher in Google Maps.