In our new episode, we chat with Darren Shaw about the just - released
Local Search Ranking Factors survey and discuss what marketers need to know...
Conrad is a frequent guest speaker at Local U, a panelist of David Mihm's
Local Search Ranking Factors survey, and has spoken at Mozcon, SMX, SearchFest, Lawyernomics and Pubcon.
In his annual
Local Search Ranking Factors survey, David Mihm organizes what the experts have to say about the most important factors that go into local search visibility.
If these change go «google - wide,» it will be that much more important to ensure that you are optimizing for local listings and being mindful of
these local search ranking factors.
Google Voice, like other tracking numbers, may hurt
your local search ranking.
In addition, locality specifically was identified as one of the top
local search ranking factors in 2014.
So, if you're going to optimize for head terms, you should make getting
those local search ranking factors a priority.
Mihm's
Local Search Ranking Factors survey is one of the very best resources of Local Search Engine Optimization.
According to the 2017
Local Search Ranking Factors, inbound links are the most important ranking signal.
Local SEO also thrives on customer interaction, as customer reviews and ratings are factored into
local search ranking.
On top of it,
the local Search Ranking Factors study by Moz cites accurate categorization as an important ranking factor.
Whitespark Location Citation Finder helps you find directories where you can list your business and monitor your citation growth for better
local search rankings.
Not exact matches
To give your
local business the best chance of
ranking for
local search queries, focus most of your SEO efforts on keeping everything about your site locally - focused.
The 100 Best in Class websites all achieved a top three
ranking (Google Three Pack) in their
local town based on desktop
searches in their industry (e.g. Printer Birmingham).
Eighty - four percent of people use the Web to look for
local, main - street - type businesses; if that's you,
ranking on page one for your
search keywords is still extremely important.
Reviews are crucial when it comes to
ranking in
local searches and acquiring new customers.
Even if you want to reach out to a global audience with global SEO, implementing a
local campaign will reward your business with good
rankings on the
search results page for your area.
All major
search engines such as Google, Bing and Yahoo have primary
search results, where web pages and other content such as videos or
local listings are shown and
ranked based on what the
search engine considers most relevant to users.
Adding detailed business information in Bing places helps the
Local ranking algorithm to accurately match your business listing to user
searches.
There are too many variables to try and isolate any
search conditions or direct values — a high
rank for a nationally relevant, broad keyword will result in far more traffic than a high
rank for a
local niche keyword.
Simply add the region you're
searching along with the keyword you'd like to
rank for, and it shows where your competitors have been mentioned or cited in ways that impact their
local rankings.
Perhaps even more important is that links to your site and mentions of your business (aka «
Local Citations») can help your site
rank well in both «national» organic
search as well as in the Google Places results (I still can't bring myself to say the «Google +
Local» results).
Also, as was true in the
Local SEO
Ranking Factors, native Google reviews correlated quite highly with «near me»
search success.
SEO isn't the easiest skill to learn; however, if you are marketing to
local businesses it becomes a lot easier because the
search terms you are trying to
rank for are more specific.
Register at Uniform Dating and
search for
local singles for dating in among the
ranks of Marines.
These sites we found in the Google
Search Engine top 100 by keyword Free
Local Dating Sites and
ranking them by our own popularity formula.
When Brunetti investigates the murder of two
local fishermen on the island of Pellestrina, the small community closes
ranks, forcing him to accept Signorina Elettra's offer to visit her relatives there to
search for clues.
Better placement in the
Local Pack (you might remember as the first few listings of Google Maps in
search results); as well as better regular
rankings for your veterinary hospital website in Google.
By ethically encouraging online veterinary reviews, Pennington Animal Hospital now
ranks as a 4.4 - star practice on Google and has higher visibility when included in
local search results.
Subscribing to one of these affordable SEO packages can help launch your veterinary hospital website into the top
rankings no matter where customers are
searching online — from popular
search engines like Google, Yahoo and Bing to localized services like Google Places, Yahoo
Local, CitySearch and SuperPages.
A large chunk of Google
searches go directly to
local businesses and commerce, so having the highest Google review rating and page
ranking often can mean regularly securing several new clients.
This report details domain authority, visibility on
search engines, where your site
ranks for top
local and national keywords, web pages where your site has been linked, analyses of potential page issues, total website views and traffic from social media.
If your veterinary practice's mobile website is not compliant with Google's new algorithm, you will be at risk for losing
ranking in
local search results.
Not only do you risk losing customers, Google takes loading speeds into account, so slow load times can lower your
ranking on
local and mobile
search results.
This approach gives you the best chance of achieving a high
ranking whenever someone conducts a
local search.
While building
local links and citations from these websites is valuable, you shouldn't expect that by submitting to these 25 sites that you will
rank number one in
search engines for higher volume and higher competition
local search phrases.
The consistency of these is critical to
ranking in
local search results.
Gone are the days when you could put up a website, try to
rank it in the
search engines, and capture a larger percentage of
local consumer traffic.
But in order to get found via these
searches, your firm needs to optimize its
local ranking on
search engines.
Gone are the days when you could build a professional website and
rank it in the
search engines to try and dominate your
local market.
Maintaining top
rankings, even in
local search, becomes more complicated every day — and isn't your work already complex enough without having to learn to market your services in an ever - changing, technology - driven landscape?
Track links, visitors, user behavior,
search engine
rankings,
local listings and more.
Integrating with Enjuris passes valuable
ranking authority to your website, resulting in a dramatic increase in
local search traffic.
Regional office pages: Larger multi-office firms, whether national or international, are sometimes seen at a disadvantage when it comes to
ranking for regional
search phrases, especially when
local firms can put all their focus on homepage optimization, and larger firms must represent their brand as more geographically diverse.
When you are trying to
rank high on Google, and other
local search providers, they rely heavily on
local directory listings like Yelp, Merchant Circle, and Localeze.
Now confused,
search engines will drop you lower in the
local ranking until the information matches.»
You would also, therefor, most likely be interested in your site
ranking among the top 3
local search results for
search terms that are relevant to your practice area (s) and location (s).
Quantity of Citations from Industry - Relevant Domains - # 13 in difference - making factors in competitive markets - Being listed on niche legal directories such as hg.org, Findlaw, Justia, and other niche legal citation sources can help to improve your
local search engine
rankings.
They are the
rankings in Google under the
local results, and the results which appear if the
local results (referred to as Stack / Snack Pack) do not appear for that
search query.
That being said, I'll move forward assuming that all of the
ranking factors that I touch on will attribute to your law firm website's overall
search engine visibility for
local search terms, with the emphasis on improving your
local search engine
ranking results.