Generally, you'll want a keyword with a mid-range in competition coupled with high
local search volume.
I always first dump keywords into the AdWords tool to get relative [exact]
local search volume, and then later supplement in other tools (like SerpIQ) but always return all data to my set in Excel.
I pull all the keywords into excel so I can sort the suggestions by
local search volume in descending order and begin to weed out the terms that make no sense.
Not exact matches
When it comes to
search volume, look in the
Local Monthly
Searches.
Long Tail Pro shows the
search volume under «
local searches» for how many times each month people are
searching for these terms on Google.
An algo that relies heavily on sales
volume and review rating and
volume is prone to
local optima, i.e.
search results get stuck on books because the initial sales
volume and reviews creates a virtuous cycle for that book (it stays on top because it is on top).
While building
local links and citations from these websites is valuable, you shouldn't expect that by submitting to these 25 sites that you will rank number one in
search engines for higher
volume and higher competition
local search phrases.
Its even better if
local versus global
search volume is high.
It also indicates
local and global
search volume for the previous month.
There is no getting around the fact that
search engine quality markers favor larger firms — everything from a strong link profile to the
volume of directory reviews (which impacts
local search) to citation opportunities to the sheer manpower required to generate insightful, interesting content.
As competition intensifies, some
local exchanges are branching abroad in
search for more
volume and liquidity.
This tool suggests keywords and provides estimated
local and global
search volumes.