It's not clear which is more striking in this Katya Kazakina story about Guerman Aliev, the backer behind the fordPROJECT gallery, that the modeling agency makes little money or that someone thinks an art gallery is
a logical brand extension from the fashion and photography business:
Trip Adler, Scribd's cofounder and CEO, described the new e-book service as a
logical extension of its subscription option for premium documents and argued that Scribd's more established
brand made it a stronger contender to dominate what he sees as being a multi-billion dollar market.