Everything we were doing to optimize our websites should continue to be our focus with the exception of
long tail keyword optimization.
Not exact matches
You can use what you find to uncover search rank, content strategy,
optimization for user intent using
long tail keywords and more.
When it comes to
optimization, I'll be targeting
long -
tail (very specific)
keyword phrases on individual pages and blog posts.
But
optimization can not be effective unless your website actually contains suitable content to satisfy a visitor searching for those
long -
tail keywords.
How One Bankruptcy Lawyer Uses
Long -
Tail Keywords to Increase Search Engine Rank This wise marketer provides several pearls about reviews, websites,
optimization, Adwords, and overall strategy.
For instance, while you need to have the ideal mix of popular, competitive,
long -
tail keywords that relate to your local market in your content (the science - y side of IDX website
optimization), those
keywords won't help you if the pages on which they reside don't feature much (or any) unique, attractive, and enriched copy and multimedia that resonates with your visitors (the artistic aspect of crafting your site).