A short tail search has typically been considered one or two words, while
a long tail search is three words or more.
A long tail search might be, «wine making supplies near Eau Claire, WI» with a voice counterpart sounding even more specific like, «Alexa, is there any place I can get winemaking supplies within a few miles from here?»
If you haven't started integrating long tail keywords into your keyword research strategy or you're not sure it's the right move for your site, here's the what, why, and how of
long tail search.
HitTail http://www.hittail.com HitTail is an Analytics software that is designed to show
long tail searches that users have used to find your site in real time.
People also search for research reasons and for what are called «
long tail searches with lawyer intent.»
By populating your website with high - quality content that illustrates your expertise, you're increasing your chances of showing up in
long tail searches.
If you've been reading these pages in the past, or if you were involved at all in search engine optimization (SEO) for your firm's website, you're likely familiar with short tail and
long tail searches.
This extends beyond
the long tail searches discussed above to include a back and forth with the devices that does not occur with text searches.
1) Will
long tail searches drop?
Note the user friendly topic pages that capture plenty of
long tail searches.
Not exact matches
For example, because voice
search is easier than typing,
searches tend to surface more
long -
tail content.
If keywords matter less,
long tailed keywords matter more, the ability to answer
search engine queries through content matters most, and links are still extremely effective, what can businesses on a tight SEO budget do to increase their exposure?
Long tail keywords are an effective way to
search for specific information, especially now that the Hummingbird is loose.
If the rumors are true, the Hummingbird will take a
search engine query using
long -
tailed keywords and try to decipher the context of the question rather than chase the specific keywords within the question.
If you're looking to identify the blog content that people are
searching for, head over to Wordstream, which has marketing software to help you find quality
long tail ideas.
A
search for shoes is more common, but a
search for «shiny red women's shoes,» which is a
long tail keyword based upon the head term, are more effective, making them more valuable.
Targeting
long -
tail search queries not only attracts qualified «buyer» traffic, but these terms will typically have much less competition.
The new guided
search feature allows you to enter up to four filters before displaying final
long -
tail results.
It means an even lower focus on short, core keywords, and a higher focus on
long -
tail keywords and on conversational, colloquial types of
searches.
They understand that the more content types they produce targeting searcher intent, the more
search traffic they'll generate from
long -
tail keywords.
I know these
long tail keywords aren't
searched for a lot, but when you combine them all and compare them to head terms, there is much more traffic in the
long tail.
Of course, it was not the obvious «
long tail traffic» because it has no value in terms of money and
searches.
WordStream is a provider of PPC management software and SEO tools for continuously optimizing and expanding Internet marketing efforts, involving large numbers of keywords, such as
long tail keywords and
search engine keywords.
You can use what you find to uncover
search rank, content strategy, optimization for user intent using
long tail keywords and more.
Though Google keywords planner don't show much
search volume and even no
search volume for some
long tail keywords, but i think they are much for bringing quality traffic..
This is important because you still want the
long -
tail variations to have a decent
search volume.
Google and the other
search engines will definitely reward
long -
tail SEO best practices.
The
long -
tail keyword game (or «low - hanging
search queries» as some people say) is one of the adventures that you should embark on this year.
In a 14 - month period, I was able to increase my
search engine traffic, mainly from
long tail SEO, by 173,336 visitors a month.
Out of the 262,169 visitors that came to Quick Sprout from
search engines in the last 30 days, 238,195 came from
long tail terms.
In
search results, you might notice some
long tail keywords in the titles or the descriptions.
Related
searches are a good source of
long tail keywords for your website, because they show the intent of people
searching for similar queries.
Ardath uses the AdWords Keyword Planner to look at
long -
tail phrases and
search volumes.
Pages focusing on more common
search terms should appear high in your pyramid, while pages optimized for more
long tail keywords should appear in a lower part of your site structure.
KWFinder is a keyword research tool to find you hundreds of
long -
tail keywords with high
search volume and low SEO difficulty.
Not only it's more attractive, your post also get a higher chance of landing in the first pages in the
search results since it's more specific and there's less competition for the latter phrase (a.k.a
long tail keywords) than the former.
Google Trends will help you decide which
long tail keyword is most commonly used in
search.
Another benefit for focussing on
long tail keywords is that, although these keywords are used less in
search, the visitor that finds your website using them is more likely to buy your service or product.
Long tail keywords are keywords or key phrases that are more specific — and usually
longer — than more commonly
searched for keywords.
However,
long tail keywords (and their numerous variations) also help bloggers and information marketers avoid Google penalties for keyword stuffing as an article that properly follows this standard appears natural both to readers and
search engines.
I recently tripled a sites traffic by ONLY using keyword research to find 3 low difficulty
long tail related keywords that each have over 1000
searches per month (No Link Building to that Page).
Regarding your question: how do you find out if people are actually
searching for your
long tail keyword.
Long tail keywords with low competition are recommended to gain higher ranking in
search engine.
Try to find some
long -
tail keywords with lots of
search volume and low competition, such as «Air Jordan Black».
Using
long tail keyword phrase variations of competitive
search terms is also a valuable strategy for getting your website to become an authority on a particular keyword topic.
Target
long tail keywords with a high
search volume.
# 1: Target
long tail keywords Research what
long tail keywords (more specific keywords comprising of four or more words) have a good
search volume and focus some of your content on these.
So I input the keyword «blogging» into it and I
search for a better
long tail variation.
In this article, we will show you how we increased our organic
search traffic using HitTail in WordPress by taking advantage of the
long tail keywords.
We optimize both organic and paid
search for the entire consumer pipeline by targeting broad, «head» keywords, category and sub-category keywords, brands and product names, and SKU - level
long tail keywords.