Not exact matches
Per Kim, it used to
look something like: Brands rank for
keywords, consumers search for brand
stuff and consumers buy brand
stuff.
However,
stuffing your meta tags with
keywords can not only
look unnatural to Google, but it can totally give away all your target
keywords to any crafty competitor who wants to know exactly what
keywords you're targeting (since meta tags are publicly accessible in the HTML code of your site).
Image what a
keyword -
stuffed resume would
look like when it finally does make it to a human — totally unprofessional.
Don't arbitrarily
stuff your cover letter with
keywords; instead, come up with specific examples which align with what the company is
looking for.
It's the process of trying to discern what
keywords a recruiter or other hiring gatekeeper might be
looking for and then proceeding to
stuff your resume full of them.
We're about to have a debate about something called
keyword stuffing that could decide the fate of your next job application or the next candidate you are
looking to hire.
Keyword stuffing looks like this:
These software programs are sophisticated enough to identify when a resume has been
stuffed with too many
keywords, and if your resume does end up being seen by a human, a resume with too many
keywords can
look awkward and it's obvious that you were simply trying to get past the software phase.