Trump also made use of a feature that creates
lookalike audiences based on current supporters.
And then, of course, you'll be able to create
lookalike audiences based off the above.
Not exact matches
Discover what you need to know in order to scale your ad spend, why you need to be using interest -
based targeting in addition to
lookalike audiences to scale (and how they compare), and how to come up with a Lead Magnet to capture the attention of a new source of cold traffic.
Better yet, find leads already in your database by using Umbel's
lookalike lead scoring
based on every data point you have on your
audience.
«The direct - response targeting options that are not affected by this change, such as pixel -
based retargeting, Custom
Audience lists, and
lookalike audiences, will continue to function well and drive performance for most advertisers,» Sahu believes.