Both are also very likely to fall prey to «
loss aversion,» a key tenet of Prospect Theory, which tells us that humans
typically respond to the
loss of resources — be it time,
effort, emotion, material goods or their proxy, i.e., money — more strongly than they react to a similar gain.
It finds in all cases that
efforts to reduce vulnerability to
losses, often called climate adaptation, have far greater potential effectiveness to reduce damage related to tropical cyclones than
efforts to modulate the behaviour of storms through greenhouse gas emissions reduction policies,
typically called climate mitigation and achieved through energy policies.