Sentences with phrase «loss leaders in marketing»

Not exact matches

And there are some mass - market products where they easily get beat by loss - leader sales in neighboring states.

For right now, I think I've found a good place for it, based on my sales, although I'm thinking about dropping the price of the first book in the series when I release the last — loss - leader marketing.

Amazon's tactics should also be examined, and in my opinion, criticized, because Amazon's choice to use ebooks as a loss leader to lock users into the Amazon infrastructure for EVERYTHING is unquestionably harming the ebook market.

As an author you just have to work with the market as it stands, so the average first time fiction author, taking the business minded approach of making your first book a «loss leader «can go along way to building momentum and your readership in the first year or so of being available.

I'm less inclined to think of KU as something Amazon is completely focused on monetizing, and more inclined to think that KU may be considered a loss leader within the company, the purpose of which is to ensure continued and escalating sales (in addition to a larger market share) for Kindles, Kindle Fires, etc., by increasing the amount of content for current and future users to consume.

With regard to books, in Amazon's new subscription business, there are apparently some books that Amazon offers on subscription basis where each download is automatically credited as a sale; these are effectively loss leaders for Amazon as it attempts to build that market and its market share.

Even E Ink, the clear market leader, posted large losses in the past quarter as panel shipment dropped fast.

Mind you, occassionally selling things at a loss to grow market share or awareness is not bad thing in themselves — «loss leaders» are common in every retail segment.

I also recognize the fact that Amazon is a gigantic corporation — and perhaps even one that is using books as a loss leader for other products — and there are risks of having a lot of market power concentrated in the hands of single entity.

Best sellers and some new issues were priced at a fixed $ 9.99 as the same kind of loss leader strategy commonly found at the end of every super market aisle in the country.

It has long been known that the 5x bonus categories on the Ink Plus card are a loss leader, and Chase apparently feels that it has acquired a large enough market share in the business credit card segment that dishing out 5x UR is no longer necessary to secure new cardholders.

After a pithy synopsis of 1970s «noncommercial art» and two subsequent «hypocritical» decades, in which installations of «confetti and dog turds» served as loss - leaders for secondary - market sales, Hickey rolled around to his twin entreaties: for replacing money - driven caprice with community deliberation in valuing contemporary art, and for an ethos of individual honesty and goodness predicated on basketball titan Dr. J's idea of «playing fair without the referee.»

Deitch claims to be the first person to have bought Basquiat («five little drawings for $ 50 each»), midwifed the incredible ascent of Jeff Koons, forged the loss - leader gallery model of supporting exciting and attention - getting but deeply weird work with an aggressive backroom secondary - market hustle, helped give Art Basel Miami its bacchanalian gloss with his annual music - art extravaganzas (Fischerspooner, Devendra Banhart, Santigold, Chicks on Speed), and abetted the process by which the contemporary - art museum became a showcase and playroom for private collections, many of which he helped assemble, in part with work from artists he made stars: Vanessa Beecroft, Cecily Brown, Dan Colen, Shepard Fairey, and Miranda July, among many others.

The fact that most complex questions can't be fully articulated in an FAQ item, or a blog post for that matter, helps make these FAQs a formidable style of content marketing — almost a loss leader, because they only typically include part of the answer.

Put another way, a «loss leader» in a market that doesn't adequately reward stellar client service is not really a loss leader — it's often simply a loss.»

Admittedly, a sexy, expensive loss - leader on wheels, even in low production numbers, may be a great marketing idea, and valuable in the political sense as well, but gosh, didn't anyone care about content?

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Business Manager — Duties & Responsibilities Direct daily restaurant operations, marketing, customer service, and finances for multiple establishments Hire, train, and direct large staffs ensuring they understand that brand and adhere to corporate protocols Responsible for multimillion dollar inventory, facility, and professional food preparation equipment Set company budgets, maintain profit / loss statements, and ensure overall financial health Determine employee schedules, responsibilities, and dress code Increase sales through effective marketing and customer service Cut operational costs through efficient inventory management and employee scheduling Negotiate contracts and agreements with suppliers securing quality products at low prices Ensure compliance with all applicable health and safety regulations Enforce corporate food and beverage quality standards Create employee development programs building staff skill sets and value Utilize employee recognition tactics to build morale and company loyalty Develop a loyal client base through excellent customer service and a quality product Build and strengthen relationships with clients, staff, vendors, and community leaders Perform administrative duties such as data entry, filing, faxing, and phones as needed Fluent in Albanian, English, and Spanish.

Business Manager — Duties & Responsibilities Direct daily restaurant operations, marketing, customer service, and finances for multiple locations Hire, train, and direct large staffs ensuring they understand that brand and adhere to corporate protocols Responsible for multimillion dollar inventory, facility, and professional food preparation equipment Set company budgets, maintain profit / loss statements, and ensure overall financial health Determine employee schedules, responsibilities, and dress code Increase sales by 5 % each year through effective marketing and customer service Cut operational costs through efficient inventory management and employee scheduling Negotiate contracts and agreements with suppliers securing quality products at low prices Ensure compliance with all applicable health and safety regulations Enforce corporate food and beverage quality standards Create employee development programs building staff skill sets and value Utilize employee recognition tactics to build morale and company loyalty Develop a loyal client base through excellent customer service and a quality product Build and strengthen relationships with clients, staff, vendors, and community leaders Completed management training program through Fatburger corporate university Certified in ServeSafe food handling procedures Perform administrative duties such as data entry, filing, faxing, and phones as needed Represent brand with positivity, dedication, and professionalism

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Professional Duties & Responsibilities Directed all daily operations, customer service, personnel, and finances for varied restaurants Designed and implemented marketing and sales campaigns resulting in increased business Planned and executed successful community events which enhanced brand awareness Responsible for multimillion dollar inventory, facility, and professional food preparation equipment Recruited, trained, and oversaw assistant managers, hosts, waiters, and kitchen staff Set company budgets, maintained profit / loss statements, and ensured overall financial health Cut operational costs through effective inventory management and employee scheduling Negotiated contracts and agreements with suppliers securing quality products at low prices Ensured compliance with all applicable health and safety regulations Created employee development programs building staff skill sets and value Utilized employee recognition tactics to build morale and company loyalty Crafted an atmosphere of respect, professionalism, and dedication to excellence Developed a loyal client base through excellent customer service and a quality product Ensured staff compliance with corporate food and beverage standards of excellence Built and strengthened relationships with clients, staff, and community leaders Performed administrative duties such as data entry, filing, faxing, and phones as needed

Well first of all, it's a way to buy market share, kind of like a loss leader in retail.