Santa can teach authors
a lot about book marketing.
I know know a hell of
a lot about book marketing than the vast majority of people claiming to be book marketing experts.
Podcast: Play in new window DownloadSanta can teach authors
a lot about book marketing.
I wrote this post about a year ago and I've learned
a lot about book marketing since then.
Although I talk
a lot about book marketing, I've said before that I refuse to take people's money unless I can guarantee results (good enough results to justify the expense).
Read my blog here (I share everything I've done — the good and the bad), come to my weekly #BookMarketingChat * (on Twitter, every Wednesday 6 pm pst / 9 pm est) to learn from me (and people far smarter than me) who know
a lot about book marketing and the publishing industry, and then start interacting and asking questions.
I've written
a lot about book marketing.
If the information asymmetry is endemic, rather than due to an influx of bad sellers, I think it might explain
a lot about the book market as a whole.
Not exact matches
Guerrilla
Marketing Goes Green: Winning Strategies to Improve Your Profits and Your Planet is a
book that may redefine a
lot of peoples ideas
about how business works.
There are a
lot of credible
books out there giving sufficient information
about the stock
market.
I have begun reading sociologist Eva Illouz's 2012
book Why Love Hurts and while I haven't gotten too far into it, and thus will likely have a
lot more to say
about, Illouz says the modern world, with its deregulated of marriage
markets and freedom to choose one's own partner has, made the search for love an «agonizingly difficult experience» that leads to collective misery and disappointment, which is then internalized by people — especially women — as a personal failing.
In the end, there are a
lot of pregnancy
books on the
market that talk
about the dad, but more as an afterthought rather than the focus of the
book.
I learned a
lot from The Essential Guide to Freelance Writing and other
books about writing for the public, such as Writer's
Market's annual publication.
Even though I had to read a
lot while getting my MBA, I still choose to read
books about marketing and entrepreneurship for work, and I also love a good beach read for vacations or to help me fall asleep at night.
The thing I loved most
about Martin Crosbie's
book was that he's very clear you don't have to take the all - too - common advice of «write
lots of
books» in order to successfully
market.
We're very open
about our
book marketing packages and
book launch details — even though a
lot of what we do involves «magic» secrets that other people charge hundreds of dollars for, we're up front
about what we require.
I'll also be putting out a
lot of videos
about book marketing and building your author platform.
I know a
lot more
about book marketing, keywords and traffic now than I did when I published.
I loved a
lot of the
marketing tips including the discussion
about book trailers and blog tours.
Of course, the bottom line (i.e., the difference between making sales and not making sales) is, if
lots of readers in your target
market want to read your
book but they never hear
about it, they can't decide to buy your
book — and the way they hear
about your
book is through
marketing.
However, there is also a
lot of misinformation, too, as well as outright lies
about book marketing.
I wrote this
book because a
lot of people ask me for advice
about writing, publishing, and
marketing — and because I couldn't find a
book that said everything I wanted to say.
Robin Cutler [00:17:23] A
lot of information
about how to
market your
book through the blog, which is invaluable.
Regardless of which path you take, be mindful that a
lot of developers do not know a
lot about marketing in general, and
book marketing in particular, and that's what your author website is — a
book marketing tool.
Marketing your
books is tough enough, but when you aren't being strategic
about it, it is a
lot tougher.
This is a
book marketing strategy that a
lot of indie authors forget
about, sadly.
There's a
lot out there
about book marketing and
book promotion, specifically for indie authors, but I've decided there isn't enough
about promoting a series.
Guerilla
Marketing Weapons, in particular, will be a hugely valuable read for authors out there who have clued into the fact that endlessly tweeting
about your latest Kindle Free day may not be the surest path to selling
lots of
books.
As the co-author of this
book, I learned a
lot about behind the scenes
marketing from working closely with Goldberg McDuffie and McGraw - Hill.
She publishes a
book about every 7 months and is making a nice full - time living as an author because she's very proactive with
marketing her work, and she's participating in a
lot of multi-author boxed sets and anthologies, as well as joint author promotional efforts.
Here's why: I spend a
lot of time participating in online discussions among self - published authors so that I can learn as much as possible
about their
book marketing challenges and help them solve their problems.
But
book marketing in general as an introvert, because
lots of people still have these horrible fears
about marketing.
I've been getting a
lot of emails lately
about book marketing.
It's something to think
about, especially if it's a
market where you know you won't sell a
lot of
books.
Here's a video of the speech I gave on
book cover design at Author
Marketing Live 2014; I'm not a very polished speaker, but you'll learn a
lot about book cover design (and -LSB-...]
My advice to people who struggle with
marketing is to just research how to do it (I'm doing that myself too); there are a
lot of cheap, and even free
books on Amazon
about how to promote.
• An inside look into a
book's packaging If you're being published by a traditional publisher, a
lot of people are involved in decisions of your
book title, what the jacket looks like, the
book's
marketing and publicity and everything else
about the
book's development and publication.
Not one to sit idle, I've done a
lot of things with my «free» time, including write 2
books (Sam Kane
Book 2 & the Epic Fantasy that is this close (holds finger and thumb a hairs breadth apart) to being done), did some guest speaking gigs on
marketing, podcasting and social media — and I'm
about to do another one all
about Scrivener for a couple of writer's groups / conferences.
And then just on the
book marketing: one of the things that's been talked
about a
lot right now with Chris Fox's
book on the six - figure author and the Amazon algorithms, and we've talked
about this
book, «American Demon Hunters: Sacrifice» and the how, between the four of us, the algorithms for our
books could be quite messed up.
So yes, sign up for it, but don't worry
about the bookstores, worry
about online sales and selling a
lot of
books in a short time period with a massive launch, guest posting and content
marketing.
A
lot of them are genre - specific
book review sites, because one of the most powerful
marketing tricks is to write
book reviews (or
book «lists»)
about other
books in your genre, so that you're attracting highly targeted traffic who are «pre-screened» and likely to be interested in your
book as well.
For someone who has published more than 30
books, I have to think
about marketing on a
lot of different levels.
But what we see on the other side is, we see a
lot of people out there selling these online courses
about book marketing, and they're f**king frauds.
Here's what I like the most
about How to
Market a
Book by Lori Culwell and Katherine Sears: It helps take a lot of the mystery and overwhelm out of the book marketing proc
Book by Lori Culwell and Katherine Sears: It helps take a
lot of the mystery and overwhelm out of the
book marketing proc
book marketing process.
If you're not interested in self - publishing, they all still provide
lots of great news
about writing, the
book industry and
book marketing — things that every author needs to know.
On Lulu's blog there's been a
lot of talk
about the «how» of
marketing (Pinterest, Blogging, Twitter, writing a press release, video chat, etc.) but little focus on the «when,» which is an equally important component of a successful
book marketing campaign.
Many traditional published authors have talked
about how a
lot of the
book marketing falls on them after releasing and they get little help from the publishing company.
«My first
book was published a few months ago, and while I knew a little
about Amazon and
book marketing, I still had a
lot to learn.
If you're a writer, and you've written a
book (or multiple
books) you plan to self - publish, the
marketing aspect may not be something you've spent a
lot of time thinking
about.
Sometimes, thankfully, this can be quite painless, but on certain days, Mondays usually, there can be quite a long list... I usually have
lots of emails from authors asking
about marketing plans for their
books.