(Contrary to popular belief, there are not
a lot of advertisers looking for pregnant actresses to sell their fast food or beer in commercials.
I feel like
a lot of advertisers have lost focus on what advertising is.
Yet
a lot of advertisers try to sell their enterprise software to prospects on celebrity gossip sites.
All I have to do is say «Bill Ayers» or «liberal media» or any of the usual yokel - chummer phrases, and they howl and rage and earn
me lots of advertiser dollars.
Not exact matches
On the other hand, first - time
advertisers are at risk for spending a
lot of precious capital for exposure they are unprepared to measure and leverage.
What's ironic is that while YouTube started purely as a repository for user - generated content, the company has recognized that it needs higher quality videos to draw the kinds
of advertisers it wants — which sounds a
lot like television's model.
For broadcast TV, hits are essential: they grab a
lot of eyeballs, then pass that attention to
advertisers, who then give broadcasters more money to run more ads.
«Smart» TVs offer
lots of functions that
advertisers want — but not many that are appealing to owners
You can bet that any producer at Fox News or CNN or any
of the other networks feels similarly a
lot of the time, not to mention executives who run websites and rely on getting as many visitors as possible to please
advertisers.
We realized that a
lot of Wallpaper's
advertisers were not interested in just running a regular campaign.
Through AdWords, Google has given
advertisers a
lot of control over when and how their ads are shown, but until recently, it wasn't possible to target users based on demographic.
Facebook, Twitter, Google, and other companies already collect plenty
of data on their
advertisers — and spend a
lot of time policing them.
Well, if you're like a
lot of first - time
advertisers, then your prospect is now on your homepage scratching her head trying to figure out what just happened.
Committee chair Damian Collins concluded one round
of dark ads questions for the Facebook CTO by remarking that his overarching concern about the company's approach is that «a
lot of the tools seem to work for the
advertiser more than they do for the consumer».
Zuckerberg fielded a
lot of vague inquiries about user control, notice and consent, and selling user data to
advertisers.
But when asked about whether
advertisers have expressed concerns over return on investment, COO Sheryl Sandberg responded, «I think in terms
of the ROI we are able to offer our marketers, the signs are strong and we also continue to see there's a
lot of room for improvement.»
Of course, the long - term result would be dissatisfied advertisers who got a lot of untargeted click
Of course, the long - term result would be dissatisfied
advertisers who got a
lot of untargeted click
of untargeted clicks.
Wat they miss in my opinion is that there al a whole
lot of small
advertisers that do not have the big budgets and never will digg into the «rich media».
However, it will take a
lot of work on your part and time to gain readers, followers and then paid
advertisers.
«There's just a
lot of things about mobile that are amazing opportunities for
advertisers and for businesses.
Just like you have a breakdown
of every call you make on your phone bill (and a local call usually costs a
lot less than a popular keyword), they could offer their
advertisers a statement broken down by click, IP address, keyword, cost, and so on.
Once we can do that, detecting fraudulent clicks and wrong charges would become a whole
lot easier and would remove a
lot of the suspicions that the
advertisers currently have against Google, Yahoo and others.
A
lot of the steps are things Facebook has already talked about «like fact - checking stories that show up in News Feed and adding stricter requirements for
advertisers who buy political ads on the social network.
Maybe the idea
of motherhood as a spiritual practice, in an era in which
advertisers regard motherhood as a market, is a
lot more political than it sounds.
There is a
lot of competition out there now for Sponsorship, Advertising and TV revenue and the top teams are the ones that people want to watch — and that is what makes them attractive to
advertisers.
A
lot of the time,
advertisers portray dads as ham - fisted, lazy or goon - like, overseen by mums who are all - knowing — the magical glue that holds families together.
When kids watch a
lot of TV when they are young,
advertisers are shamelessly targeting them to consume their products.
-- candidates will get a clue and start buying Adwords with their name, but also the name
of their opponents (hint: the latter won't like and will take it out on Google)-- everytime there'll be big news (hurricane, breaking news, Paris Hilton's latest...) which tends to draw
lots of eyeballs to Google, expect the whatever - happened - today keyword to point to the page
of a candidate's site with his / her position on the topic du jour — opponents will urge their supporters to engage in whack - an - adword games (also known as click fraud) to cost as much money per click as possible to the other campaign and drive up cost
of acquisition
of a new visitor to the
advertiser's site.
We feature a
lot of the best & worst ads that we see on our examples page, which is a good place for new
advertisers to go when they're trying to get some visual stimulation and see what these ads are all about, and what they should and shouldn't do.
«We spent a
lot of time and money to build our brand on Facebook, with some
of our sites» fan pages reaching hundreds
of thousands
of active and engaged followers, so we sincerely hope that Facebook starts giving all
of their
advertisers a fair shake and allows relevant dating ads back into the system as quickly as possible.»
Ukrainian online dating sites generally make their money from advertising and you may find your inbox suddenly crammed with a
lot of spam emails from
advertisers on the site.
A
lot of the humor comes from Murray's desperation to do what the Japanese
advertisers ask him to do, but he can't understand what they are saying.
«Using our content collection can save children
lots of time searching through irrelevant or manipulated search results, which are
of more value to
advertisers than to the child.
Unfortunately, the switch to digital also carries with it a built - in flaw, which is that subscribers expect to read digital at a lower price — hence a
lot of the argument between booksellers and publishers over ebook pricing — and
advertisers expect to pay less for digital ad space.
Some
advertisers, like Bookbub and Pixel
of Ink, prefer the $ 0.99 price point as a sale price — because it's basically an «impulse buy» at that price and will move a
lot of copies.
There are
lots of fascinating little tidbits in here on
advertisers» ever - growing capacity to accurately profile potential clients.
On the other hand, it also removes a
lot of the control you have as an
advertiser (including which keywords you bid on, yikes).
Naturally a long overdue step needed to keep more influencers in the platform who have done a
lot for Snap, and it's a great way to build a more diverse set
of premium inventory and targeting data for
advertisers.»
The company works with
advertisers to create sponsored GIFs that slot into its searches, which are usually pretty compact and offer an opportunity to generate a
lot of engagement.
Two, the information they're selling is a
lot like the info Google or Facebook sells about you — it's anonymized data, which means that while
advertisers can get a vague idea
of your demographic information (location, age, sex, income, education, etc.), it's not like some Don Draper — wannabe can call up Spectrum and say, «Hey, give me everything you've got on Jane Doe in Lenox Hill.
A Hulu tie - up makes a
lot of sense for the kind
of Yahoo that Levinsohn likes to tout to
advertisers: he pointed out that Yahoo already makes nine
of the top 10 original video content programs — something you can imagine it would like to reinforce.
«
Advertisers are justly upset if
lots of the impressions for which they are charged are fraudulent or served to computer bots rather than potential human customers,» he told the E-Commerce Times.
Besides data brokers, which will lose a source
of revenue,
advertisers who don't already have a
lot of insights on their own customers might suffer in the short term.
«Removing these brokers is a no - brainer, as they add very little incremental value to
advertisers and a
lot of rightful scrutiny to Facebook,» Reinhardt said.
GazeCoin solves a
lot of the problems for
advertisers in AR / VR, one
of them being the ability to accurately calculate the return on investment on the branded AR / VR campaigns.